what makes this add so precious to me is it actually stars a transwoman (activitist) Meera Singhania Rehani
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Advertising in India has, at snail’s pace, been inching towards inclusivity. We are still eons away from seeing strong representation from the LGBTQ community in our communications. Therefore what makes Bhima’s ad special is the fact that it features a trans-woman and activist, Meera Singhania. It gets it narrative right, its casting is brilliant and the product fit is great.
