#women in advertising

Marketplace feminism through the decades! SHAMELESS ATTEMPTS BY ADVERTISERS TO SELL WOMEN ON THEIR OWN COMMODITY EMPOWERMENT #fem2 

https://bitchmedia.org/article/marketplace-feminism-through-decades-11-shameless-attempts-sell-women-their-own-commodity

Source: Brides Magazine, Winter 1957

Source: Pictorial Review, November 1930.

Happy times! Source: Bride’s Magazine, Winter 1957.

Source: The American Home, June 1943.

Source: Saturday Evening Post, July 1950.

Source: House Beautiful, December 1952.

“Kardashian Naked Barbie Culture.”

We’re proud of the work we did with Naja. These ads show real women without retouching & ditch the industry-standard male gaze. They also dispel the myth that nude = white or tan; instead they show that every shade of nude is real and beautiful.

We were surprised to see this reaction on one of the ads at the Bedford Station in NYC - and so we want to have an honest conversation about it with you to understand the different points of view that these ads may inspire.

What do you think? Is underwear always sexual? What about bathing suits? How should these brands depict their products/women?