The super-short answer is: someone on the creative team writes an art description, and an artist creates the illustration based on that art description. Boom.
But there are a lot more steps than that. Today I’m going to talk about one of the earliest steps in the process of developing Magic art – a step we call toplining – and then we’re going to try our hand at toplining right here on tumblr.
The art of a Magic card is handcrafted especially for that card. The gameplay mechanics of the card come first, and the art is built around that card to bring it to life. The art becomes a visual expression of that particular game piece in the flavor of the Magic multiverse.
The bridge between the card’s art and its mechanical identity is a flavorful idea that we call the concept. The concept is very closely related to the art description, which is a set of instructions for the artist that gets across the concept in visual language. The act of coming up with concepts for new Magic cards and turning them into art descriptions is a process we call concepting, and the person who writes the concepts is the conceptor.
(Yep, it’s “concept” as a verb. Not “conceptualizing.” Nobody got time for that. “Concepting.”)
An example of a concept might be:
A spell that summons a fountain of lava out of the ground.
And an art desciption based on that idea might be:
SETTING: Ixalan LOCATION: A clearing in the jungle ACTION: Show tendrils of lava gushing up out of cracks in the ground, twisting into crazy red-hot spirals. In the background, we see the Sun Empire shaman who’s casting this spell, maybe guiding the spell with artful arm gestures. FOCUS: The lava tendrils should be the main focus here. MOOD: A showy spectacle of heat and magic
Officially the “concept” is the idea and the “art description” is the expression of the idea, but we often use those terms interchangeably. (“Are you done writing all the concepts for the winter set?” “Almost, just gotta think up two more art descriptions!” Etc.)
Concepting is an extremely exacting skill. It requires a fertile visual imagination, excellent writing and wordcrafting skills, deep knowledge of the worldbuilding and lore of Magic’s settings, and a thorough understanding of Magic gameplay. It requires thinking about what the card does, what visuals from the world guide might match the mechanics, how big or small the power and toughness are, all the visuals you’ve already used in the set or in previous sets, what kinds of motifs or themes or symbols you want to communicate in the setting, what’s possible to illustrate by an artist, how this card relates (or doesn’t) to the story, whether this thing flies, and more.
Concepting a card is weird and fun and deeply hard. And let me tell you, concepting an entire Magic set is VERY weird and VERY fun and VERY DEEPLY HARD. It’s hard enough to come up with a few ideas for an artist to illustrate – the conceptor must come up with up to 250 of them at a time, multiple times per year.
That’s where toplining comes in. Toplining is the process of brainstorming and recording lots of possible visual concepts for each card. Before the set’s conceptor sits down to start writing all the art descriptions, they meet with a team to come up with a list of potential visual ideas for each card, so that the conceptor will be armed with many ideas once they start writing art descriptions for realsies.
That toplining team is different for every set, but it usually consists of (1) the lead conceptor, the person who’ll write all the art descriptions for the set, who is often also the creative lead for that world; (2) the lead art director for the set, who will be in charge of commissioning out the art when the art descriptions are finalized, and who provides useful feedback about the kinds of visual ideas they want to see in the set and on kinds of ideas that will or won’t work; and (3) the lead set designer for the set, who provides useful information about how the card is likely to be used or what audiences it’s meant for.
That toplining team goes through the set card by card. Everybody calls out ideas or looks up possible visuals in the world guide, and the conceptor records the best ideas for future use. Ultimately it’s the conceptor’s responsibility to write excellent art descriptions for all those cards, so it’s on the conceptor to decide what ideas are exciting useful to them and which are just “ehh.”
When I’m the conceptor, I often ask the team questions to help spur ideas. “Okay, this is a common 2/2 flyer in blue. Does this world have drakes? If it’s a drake, what’s special about this one? Is there a way this critter could be tribally relevant in the set, or is this a weirdo one-off? Would this be better as a flying humanoid of some kind, and if so, how are they flying? What’s the weirdest place we could see it flying through? What kind of mage summons this thing, and for what purpose?”
And so on. I try to roll past the first two or three ideas to get into more uncharted territory, even if the quick answer feels like the right one. The room answers my questions, often with ideas building on each other, letting us draw out the hottest ideas.
Here’s a pretend transcript for toplining a card:
“Okay, this one is… a green ramp spell. What could this be?” “Hm. Maybe it’s like a wave made out of land?” “Isn’t that just Rampant Growth?” “Or… an elf reaches down and touches the ground.” “Or she’s touching a tree. And the branches light up with magic.” “*typing* Okay. But this lets you get any basic land. How does it represent getting multiple colors?” “The branches create lots of different kinds of fruit?” “Yeah, and each one’s a different color.” “*typing* Let’s try another direction. What if this were a natural phenomenon, what would it look like?” “Maybe it’s a rainstorm, that creates new growth.” “A rainbow!” “A rainbow, and where it touches the ground, new life sprouts up.” “*typing* Cool. Anything else?” “I keep thinking of how spells like this go in decks that want to cast big creatures.” “Yeah?” “So maybe like, it’s whatever happens before big monsters show up. The deep rumble in the ground.” “What’s the visual form of a deep rumble?” “Those ominous ripples in the water. But in a green way. Ripples in the earth!” “*typing* Ooh, that’s cool. Okay, I think we’ve got enough for this card. On to the next one.”
And so on, card by card, for the whole batch of cards. Note that the team doesn’t dwell on the full art descriptions during toplining. There’s no discussion of detailed locations, or compositions, “mood lines” – that’s for later. Toplining is about breadth of ideas rather than depth.
Also note that there’s lots of riffing. It’s a dynamic process, about branching from one idea to another, bouncing around till we find a good fit for the card.
The most usable topline ideas are:
(1)Relevant. The idea should be relevant to, or at least should not contradict, the card mechanic or its color. We always want amazing art, but the idea should make sense with the values of the color(s) of mana in its cost and with how the card is played. Help the conceptor find ideas that will actually match the card.
(2)Visual.The idea should be inherently visual, or lead to a visual. The whole point of these ideas is for an artist to eventually illustrate them. An abstract or narrative concept can be cool, but isn’t super helpful unless it can be expressed visually. What’s your idea LOOK like?
(3)Simple. The idea should be able to be expressed simply, with few visual elements. Massive crowd scenes with tons of figures often look muddy at card size. The best bet is a strong single subject for the artist to focus on, so help the conceptor find ideas that can lead to a strong, tight visual.
Okay, let’s try it! We’re gonna do some toplining right now. I’ll give you a bare-bones card mechanic (note: this is not a real card), and you throw out visual concepts for that card in the comments below. For extra fun, riff on others’ ideas, or ask each other probing questions, like we do in actual toplining meetings. Ready?
4R Sorcery CARDNAME deals 4 damage to target creature and 1 damage to another target creature.
What’s this spell about? What’s it look like? Who’s casting it, or who’s its victim? Is it an actual spell someone’s casting, or more of a natural phenomenon, or an effect of some creature? What plane is this happening on? Where might be an unusual spot for this to take place? And again what does this effect LOOK like?
I don’t want full art descriptions – just quick toplines! Go!
I wrote this passage about the idea of taking a “banesaint” back around 2009, for the Scars of Mirrodin world guide. I don’t think the idea never made it onto Magic cards, and the world now known as New Phyrexia certainly has bigger fish to fry these days than the maintenance of certain Auriok cultural practices. But I’ve been thinking about the idea a lot lately:
–Scars of Mirrodin world guide excerpt
I like how the idea feels both infuriatingly unjust (like, “why should it be THEIR responsibility?!”) and also, in a way, painfully noble. I think I would tweak some things about the idea before applying it directly to the real world (like maybe you should start by selecting a banesaint from whose acts you have somehow benefited, for example). But I keep thinking about it in relation to the real world, and I think it’s an intriguing little nugget of worldbuilding, so here. YOU think about it now.
Zhur-Taa Ancient by Adam Paquette + the flavor text of Simic Charm
2018 is gonna be a year of making. This year we cup our ear to the ethereal whisper-plaints of our souls, scoop up big handfuls of Scared-But-Doin’-It-Anyway, and forge ordinary time and atoms into some LOUD-SHOUTIN’ HEART-EXPRESSIN’ ART.
Purity art by Warren Mahy + flavor text of Future Sight (ONS)
And who better to inspire and motivate and encourage us this year than our own personal MUSE MONSTERS? I took some of my favorites of your flavor text and art suggestions and mashed them together in ways that inspired me.
Art of Sanctuary Cat by David Palumbo + flavor text of Goblin Welder
Now you make your own. Making stuff is always hard – you hear the critical voices in your head long before the jerks OUTSIDE your skull even get a chance to pipe up. You’re gonna need to drown out those voices this year. Have some monster bellow some foul-smelling advice at your face, and I promise that’ll make things easier. Happy 2018, gang.
Art of Godsire by Jim Murray + (part of the) flavor text of Inventor’s Apprentice
Y’all fetched up some great creation-themed flavor textsesses over in this post. The replies and reblogs are FILLED UP NICELY. Go looky, and feel free to continue hunting up more over there if you like.
BUT NOW. For this almost-final part of the mission, I want you to find art. Specifically you’re looking for Magic card art that depicts NOBLY FIERCE CREATURES. It could be a big toothy befeathered paleomonster from Rivals(becauseeyyy) or a brave-hearted little fur-beep from a Magic set from twenty years ago. Could be the art of a sorcery or artifact or whatever, if you like, as long as the piece involves some kind of nonhumanoid beastie looking INSPIRINGLY FEROCIOUS. Bonus points if they look like they’re YELLING. Use reblogs to post your pic(s) so we can all find them later (unless you can put images into replies now? yesno? yo it’s been a while, tumblr). Okay? This is part two of your mission.
Later today we’ll finish up the mission. ART OF EPIC MONSTERFRANDS! Let the hunt beginnnnn
For this mission, I’ll need two things from you today.
PART ONE is that I need examples of Magic flavor text that are about building, making, creating, forging, whatever. Seek me out quotes, sayings, observations – serious or silly, all will work. They just have to have something to do with the theme of making or building something in some way. Post them in replies or reblogs. (You can include the name of the card the flavor text comes from, in case folks are curious about the origin, but that’s not required for the mission.)
Part two of the mission will come later today, with another quest for y’all. And then we’ll complete the mission and see the results.
I was involved with a project team that was recognized by the execs at Wizards of the Coast last year, and this customized Chandra card was created as our reward! There are very few of these in existence (I think, like, 5). THE (GREMLIN-COUNTING) POWER OF TEAMWORK.
This goes right into my Nalaar family Commander deck! …Which in turn goes right into a security vault, probably. Thank you, Wizards!
When someone as self-serving as Liliana helps your team of heroes defeat Emrakul, and then she takes an oath to join you in your fight against interplanar threats, and then she nudges you all to head to the lair-plane of Nicol Bolas against everyone’s better judgment – she miiiiight have an ulterior motive.
Today the group face the demon Razaketh, because challenging big evil demons is probably in everybody’s interest, right? Everybody benefits, probably?
Today’sMagic story is “Feast” by Alison Luhrs, part of the Hour of Devastationstoryline!
“Initiates. Before you are heretics, doomed souls who denied your God-Pharaoh and your way of life. Your task in this, the final Trial, is to kill each of them.“
Today marks the final Trial, and the final episode of the Amonkhetstoryline – the “mid-season finale” before the start of the Hour of Devastation story! “Judgment,“ by Doug Beyer and Alison Luhrs, follows the warrior Samut as she faces an acutely personal trial – whether to convince a friend to let go of his deeply-held beliefs, or to let go of him instead.
Next week creative team members answer your questions in a Creative Team podcast. And Hour of Devastation stories kick off June 7!
In the not so distant past, Samut and Djeru were the best of friends and destined for glory. What happened on one fateful day shaped both of their futures.
Just a cute li’l story about a few young scamps in Amonkhet’s recent past. You know, harmless! I mean, nothing happens that would guide the paths of young warriors who would go on to impact the entire foundations of Amonkhet society, or like, ominously set the tone for a whole world’s future, or anything. This week’s story is “Trespass” by Michael Yichao, part of the Amonkhetstoryline!
“This is how it’s supposed to be.” Gideon undertakes the Trial of Ambition along with other initiates, and the trial takes him on a journey of enlightenment about the world of Amonkhet.
This week’s story is “Brazen” by Michael Yichao! It’s episode 6 of 8 in the Amonkhetstoryline!
