#じぞう

“n – a Buddist guardian of children and travellers or statues of him. Usually in the form of じぞうさま. These statues are found in temples and all over Japan at roadside or on paths.” – Oxford Japanese Minidictoinary, © Jonathan Bunt 2000, 2001, pg 103.

The Jizo / Ojizousama is one of Japans most loved Japanese divinities, as he is affiliated with protection and the saving of “lost” souls. More commonly the souls of children who have passed before ‘their time’.  It is said that Ojizousama helps babies, still borns and children’s souls to pass onto the afterlife, saving them from an eternity of piling stones on the banks of the Sanzu River (a river which is believed to have to be crossed in order to reach the afterlife). In doing so he hides the young souls in his cloak, protecting them from demons and carrying them across.

It is quite common to find these statues in cemeteries, temples and on roadsides/paths and sometimes accompanied with little stones, pebbles and/or coins. These little offerings are given as thanks for saving/protecting someone or in hopes that this divinity with aid someone lost.  
Ojizousama is also believed to be the protector of travellers, or dousojin, and Firefighters.