#brandstrategy

Color plays a critical role in brand identity design. It plays a vital part in providing a visual cue for brand strategy communication.

Color consistency across all marketing materials, from brochures to billboards, is a must when reproducing the brand color scheme. Being consistent helps you build a reliable brand with which your customers can connect!

In 1963, Pantone developed the color matching process called PMS (Pantone Matching System). This system allows designers to match specific colors through the production stage, regardless of the equipment used to produce the material.

Every year, Pantone selects color/s to represent and reflect the upcoming year’s mood, character, and impression. Today, Pantone has unveiled Very Peri as the 2022 Color of the Year!