#clamshell
How does a business win your heart?
This year my husband & I celebrated Valentine’s Day two days late. We drove to the ocean to go razor clam digging. As we were leaving Seattle, ️ we stopped at a sporting goods store to buy shellfish licenses.
But before selling us licenses, the cashier asked many questions, including our social security numbers, (strange!) then told us there would be a fee for using a credit card.
After a few more roadblocks, we had our licenses in hand. It could have been a painless experience, but it was frustrating. I was reminded of one of my digital marketing classes where we studied ‘the customer journey.’ ️
In marketing, mapping the customer journey️ helps businesses identify pain points & find ways to avoid or minimize them. It can help turn customers into fans.
One takeaway from the sporting goods store: the way a situation is framed can make a difference. Simply saying, “It looks like you’re not in the system. No problem! We just need to add your SSN!” would have removed a pain point.
If we work for a company or for ourselves, it’s important to think about clients & anticipate ways to make their experiences better. No matter what services or goods we offer, the creation of positive moments will delight customers & create fans.
Whether you’re a customer, ️ or a business that serves them, you might enjoy reading the #NewYorkTimesbestseller, The Power of Moments. It entertains & teaches some great lessons.
Have you had a great customer experience, or one that was awful? How did it make you feel?
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PHOTOS: Belated #happyvalentinesday❤️#oceanbeach #oceanlife #lowtide #seabirds #clams #razorclams #clamshell #friedclams #clamdigging #Copalisbeach #Washingtoncoast #customerjourney #customerservice #digitalmarketingtip
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Thanks to Bellevue College #digitalmarketing professors @kylecbarber @sraymond44 @maithomas55 & the friendships I formed with classmates @emmaoliviab_ @bridge_raftery & others!
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. (at Copalis Beach, Washington)
https://www.instagram.com/p/CaJs1nqLmf1/?utm_medium=tumblr
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My first live performance in nearly 2 years!!!! @wisdome.la this weekend was so amazing! We bought together an incredible family of ocean lovers, defenders, activists, singers, artists and cinematographers to give people a truly immersive experience into the deep in a 360° Dome!
♀️@hannahmermaid
@one.with.soul
@samueljmusic
@shawnheinrichs
️ @milovision
@aaronsinclair.music
@anajolartist
@jessicahofffashion
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www.hannahmermaid.com
#Hannahmermaid #hannahfraser #model #inspiration #love #❤️ #liveyourdream #mermaids #fantasy #ocean #realmermaid #mermaidmodel #mermaid #usamermaid #losangelesmermaid #mermaidperformer #mermaidforhire #hireamermaid #wisdome #siren #underwatermodel #losangelesmermaid #clamshell
#mermaidlife #mermaidfashion
#tail #scales #mermaidgoddess #mermaidqueen #characterperformer (at Wisdome.LA)
https://www.instagram.com/p/CXexgBFvI1B/?utm_medium=tumblr
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Performing at @wisdome.la this weekend was so amazing! We bought together an incredible family of ocean lovers, defenders, activists, singers, artists and cinematographers to give people a truly immersive experience into the deep in a 360° Dome!
♀️@hannahmermaid
@one.with.soul
@samueljmusic
@aaronsinclair.music
@anajolartist
@jessicahofffashion
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www.hannahmermaid.com
#Hannahmermaid #hannahfraser #model #inspiration #love #❤️ #liveyourdream #mermaids #fantasy #ocean #realmermaid #mermaidmodel #mermaid #usamermaid #losangelesmermaid #mermaidperformer #mermaidforhire #hireamermaid #wisdome #siren #underwatermodel #losangelesmermaid #clamshell
#mermaidlife #mermaidfashion
#tail #scales #mermaidgoddess #mermaidqueen #characterperformer
(at Wisdome.LA)
https://www.instagram.com/p/CXZiJTxliRl/?utm_medium=tumblr
A pretty pearl rests in her clam shell under the ocean, blowing bubbles and singing little songs for all the other sea creatures.
~Midnite Moon Trip
So happy to have met @pietmaen today! Such a sweet, sweet guy! So glad I can call him my friend now. Of course, after ‘pretty’ pictures you can let it all out and go crazy
Last picture is with my bestie @mermaid_abigail looking all gorgeous with her bright colored hair
#europeanmerfest18 #pietmaen #mermaids #meerminschool #zeemeermin #utrecht #zeist #nederland #dijnselburg #zwemmen #pool #clamshell #selfie #shellfie @meermin_school_nl
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On a much lighter note: what do you think about this new promo shot?
I made it for the @sea_first_foundation event #seathefuture on june 10th.
Kids (and adults) can go on a picture with me and all proceeds will go to Sea First.
This same setting will be available as a photocorner on @europeanmerfest
#mermaids #clamshell #notoutdated #seafirst #mermaidlife #meerminschool #mermaidschool #zeemeermin #denbosch #europeanmerfest #utrecht #zeist #comiccon #event #mermaidgathering
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