#happyvalentinesday❤️
How does a business win your heart?
This year my husband & I celebrated Valentine’s Day two days late. We drove to the ocean to go razor clam digging. As we were leaving Seattle, ️ we stopped at a sporting goods store to buy shellfish licenses.
But before selling us licenses, the cashier asked many questions, including our social security numbers, (strange!) then told us there would be a fee for using a credit card.
After a few more roadblocks, we had our licenses in hand. It could have been a painless experience, but it was frustrating. I was reminded of one of my digital marketing classes where we studied ‘the customer journey.’ ️
In marketing, mapping the customer journey️ helps businesses identify pain points & find ways to avoid or minimize them. It can help turn customers into fans.
One takeaway from the sporting goods store: the way a situation is framed can make a difference. Simply saying, “It looks like you’re not in the system. No problem! We just need to add your SSN!” would have removed a pain point.
If we work for a company or for ourselves, it’s important to think about clients & anticipate ways to make their experiences better. No matter what services or goods we offer, the creation of positive moments will delight customers & create fans.
Whether you’re a customer, ️ or a business that serves them, you might enjoy reading the #NewYorkTimesbestseller, The Power of Moments. It entertains & teaches some great lessons.
Have you had a great customer experience, or one that was awful? How did it make you feel?
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PHOTOS: Belated #happyvalentinesday❤️#oceanbeach #oceanlife #lowtide #seabirds #clams #razorclams #clamshell #friedclams #clamdigging #Copalisbeach #Washingtoncoast #customerjourney #customerservice #digitalmarketingtip
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Thanks to Bellevue College #digitalmarketing professors @kylecbarber @sraymond44 @maithomas55 & the friendships I formed with classmates @emmaoliviab_ @bridge_raftery & others!
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Happy Valentine’s Day
#happyvalentinesday #happyvalentinesday❤️ #sketchbook #artistsoninstagram #draw #instafashion #fashionsketches #fashionartist #instaart #fashionsketching #sketching. (at Queens, New York)
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Happy Valentine’s Day! ❤
Always remember not only to love others, but also to Love Yourself ❤
#happyvalentinesday #happyvalentinesday❤️ #fashionillustration #fashion #fashiondesigner #fashionstyle #fashionillustrator #fashiondesign #fashionsketch #drawing #fashionart (at Queens, New York)
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#HappyValentinesDay❤️ #BlessedLupercalia #FebruarySatyrs #artatleastonce2022 #artpractice #artistsofinstagram #arttogether ##doodlesofinstagram #doodle #doodlesofig #drawings #drawingsketch #sketchesofinstagram #drawingchallenge
#artchallenge #art #artist #artwork #artistsoninstagram #sketch #artoftheday #draw #challenge #sketchbook #instaart #artistoninstagram
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@forniacallie “The flower is the poetry of reproduction. It is an example of the eternal seductiveness of life.”
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Valentine’s Day shoot today!
Save, share, comment & like!
@sscproductions
S S C L I F E S T Y L E
Makeup @calliecontour
Shot By Sean Diamond.
www.seansignaturecollection.com
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#ssclifestyle
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#myvalentine (at Aurora, Ontario)
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