#dairy products
Dairy products are an indispensable nutritious food for a balanced diet and for enhancing physical fitness. Among them, fermented milk is an “important member of the big family” of dairy products. What are the specific nutrients of fermented milk? What is its technological innovation? While the anti-epidemic and control situation is still severe, how can more consumers understand the consumption of fermented dairy products? On April 23, 2020, co-sponsored by the China Dairy Industry Association and the Chinese National Committee of the International Dairy Federation (CNCIDF), and co-organized by China Economic Net and Dairy Times, “Enhancing Physical Fitness and Milk-Leading the Nutrition of Fermented Dairy Products” “Research and Market Consumption Seminar” is held in the form of an online conference.
Zhang Zhiqiang, deputy director of the Food Safety Standards and Monitoring and Evaluation Department of the National Health Commission, made a report on “Building a Healthy China, the Mission and Responsibilities of the Food Industry”, and Song Kungang, Chairman of the China Dairy Industry Association and Honorary Chairman of CNCIDF. The keynote speech of “Nutrition and Function”, from Yili, Mengniu, Guangming, Junlebao and other companies in charge of science and technology research and development, biotechnology research and application institutions, and dairy market professional consulting institutions made wonderful reports. They reported on the nutritional value of fermented milk products from different angles, the current research and innovation directions of fermented milk varieties at home and abroad, the role of high-quality strains in enhancing the nutrition of fermented milk, and the status and prospects of the market and consumption of fermented milk products.
The meeting was chaired by Liu Meiju, executive vice chairman and secretary general of China Dairy Industry Association, and vice chairman and secretary general of the International Dairy Federation China National Committee.
Zhang Zhiqiang, deputy director of the Food Safety Standards and Monitoring and Evaluation Department of the National Health Commission: In the construction of a healthy China, the food industry has a mission and responsibility. In the comprehensive implementation of the “National Nutrition Plan” and the continuous promotion of reasonable diet actions, dairy products have a lot to do. It is necessary to give full play to the role of the food industry in terms of nutrition monitoring, nutrition intervention, and nutrition supply, and integrate the national nutrition and health undertakings with the food industry extensively and deeply, so as to ensure the people’s demand for nutritious and healthy food. It is hoped that the majority of dairy companies will take active actions to continuously improve the nutritional quality of dairy products and continuously meet the health needs of consumers. It is also hoped that consumers will stick to a balanced diet, diversify their foods, and consume dairy products daily.
Song Kungang, President of the China Dairy Industry Association and Honorary Chairman of CNCIDF: Milk and dairy products are indispensable foods for a healthy body and a strong nation. Fermented milk not only has the overall nutrition of milk, but also has a beneficial effect on health. It has broad development prospects. It is hoped that milk companies will do a good job in publicity, production, and supply to welcome the rapid development of fermented dairy products in China.
On May 28th, on the eve of “World Milk Day”, the 2019 Cheese Development Summit Forum hosted by China Dairy Association and Cheese Enterprise Representative Myokolando was held in Beijing. The theme of the forum was “Cheese-a new driving force for the revitalization of the dairy industry”. Vice Minister of Agriculture and Rural Affairs Yu Kangzhen attended the forum and delivered a keynote speech. The Ministry of Industry and Information Technology, China Dairy Association, dairy industry experts and business representatives attended the forum. At the meeting, the participants tasted the cheese series products such as Miaocolanduo and the well-known dairy company Guangming, Mengniu, Sanyuan, Fonterra, and Royal Friesland. The convening of this forum marks that China’s dairy industry has entered a new era of cheese development.
The per capita consumption of cheese in China is only 0.1 kg, the cheese market has huge potential
Yu Kangzhen emphasized that it is necessary to thoroughly implement the “Opinions of the General Office of the State Council on Promoting the Revitalization of the Dairy Industry and Guaranteeing Milk Quality and Safety”, firmly grasp the key opportunity period for the development of cheese, and make efforts from the production side and the consumer side to accelerate the promotion of cheese .The development and improvement of the level will make new and greater contributions to the comprehensive revitalization of China’s dairy industry. He pointed out that a glass of milk strengthens a nation, and a piece of cheese flourishes an industry. While steadily developing liquid milk, we will cultivate cheese as a new consumption growth point for dairy products, allowing consumers to shift from “drinking milk” to “eating milk”, and better play the role of consumption in stimulating production.
Li Defa, chairman of the China Dairy Association and academician of the Chinese Academy of Engineering, pointed out in his speech that it takes about 10 kilograms of milk to produce 1 kilogram of cheese. The cheese has concentrated the rich protein, calcium, unsaturated fatty acids, minerals and vitamins in milk several times. The ingredients are not only dairy products with extremely high nutritional density, but also the highest value-added dairy products. The reputation of “milk gold” is worthy of its reputation. Statistics show that compared with the EU’s per capita annual cheese consumption of 18.7 kg, my country’s per capita consumption is only 0.1 kg, and the cheese market has huge potential.
Docking the scene of Chinese cheese consumption, Myokolando cheese sticks increase by 500%
As the cheese company with the largest production capacity in the Chinese market, and the only company in the A-share listed company with cheese as its core business, the chairman of Microcoland Chai Xiu shared the exploration of Microcolando in the Chinese market for more than ten years And the experience of practicing the Cheese Road. In 2007, at the World Food Expo in Paris, France, Chai Xiu saw a dazzling array of cheeses from all over the world with thousands of different styles. She couldn’t restrain her inner excitement and determined to bring this all-in-one “dairy product”. “The King” is brought back to China, so that domestic consumers can also enjoy the nutrition and deliciousness of “Milk Gold”.
“Healthy China 2030” plan nutrition experts recommend cheese
The dairy industry is an important part of modern agriculture and food industry, an indispensable industry for a healthy China and a strong nation, a representative industry for food safety, a symbolic industry for agricultural modernization, and a strategic strategy for the coordinated development of primary, secondary and tertiary industries.
At the forum, Yu Kangzhen, Vice Minister of Agriculture and Rural Affairs, Li Defa, President of China Dairy Association, Liu Yaqing, Secretary-General of China Dairy Association, Chai Xiu, Chairman of Cheese Enterprise Representative Myokolando, as well as competent authorities and industry experts, jointly completed .The “Sailing Ceremony” symbolizing China’s cheese industry has entered a new journey. With the rotation of the rudder in the hands of everyone, China’s dairy industry will use cheese as a new kinetic energy engine to push the dairy industry into a new era of cheese development.
Faced with the sudden outbreak of COVID-19, Mengniu Group responded quickly and took the lead in initiating donations in the industry on January 22. Within 9 days, its subsidiaries Modern Dairy, Yashili International, Fuyuan International, etc. joined the ranks of donations, donating a total of 740 million yuan.
These days, Mengniu Group uses the most efficient organization and mobilization power to donate wherever needed. Tens of thousands of employees fought in more than 1,000 hospitals and the frontline of anti-epidemic, and used nutrition to protect the retrograde heroes.
“Prepare low-temperature milk and send it to Wuhan First Hospital.” On January 22, the 41-year-old director of Mengniu Wuhan Low Temperature Factory Song Chunqing was temporarily tasked and acted quickly. After two hours of emergency coordination and more than 10 hours of rush , Give low-temperature yogurt such as Guanyi milk to the first-line medical staff. At more than 9pm, Song Chunqing returned to his residence, “I only remembered that New Year’s Eve was approaching. I only hoped that the yoghurt I sent would make the New Year’s Eve dinner for the medical staff who continued to work harder.”
On January 27, when the Vulcan Hill Hospital opened quickly, Mengniu Trunsu milk was first delivered to the construction site. On January 29, the construction base of Raytheon Mountain Hospital also received 3,000 cartons of milk sent by Mengniu. On the feast day of February 8th, Mengniu immediately delivered milk to the first four sheltered hospitals in Wuhan. On February 10, Mengniu delivered the first batch of 19968 bottles of Guanyi Lactic Acid Milk to Vulcan Mountain and Raytheon Mountain Hospitals. After that, the medical staff and patients in the two hospitals needed 16,000 boxes of milk and 8,000 cups of yogurt every day, all of which were donated by Mengniu . In the process of donation and assistance, Mengniu adheres to the principle of transparency. On February 21, the Chinese Charity Federation announced the fifth time that Mengniu donated anti-epidemic products to the whole society. As of February 20, Mengniu donated money and materials to the frontline of anti-epidemic through the China Charity Federation totaling 548.1 million yuan.
In order to make the donated materials reach the frontier more quickly and efficiently, the “China Charity Federation (Mengniu) Epidemic Prevention and Control Emergency Material Center” donated by Mengniu was officially launched on February 4. Mengniu, China Charity Federation and Blue Sky Rescue Team worked hard to get through the “last mile” of material donations in Wuhan and surrounding areas.
During this time, from 7:30 in the morning, the whole team started, and the staff responsible for the execution worked until late at night or even early in the morning. “Big data can be accurate to how many beds, medical staff, masks, protective clothing and medical supplies in this hospital are enough for medical staff to use, and so on. By calculating and making a good distribution plan for donated materials in advance, we can ensure that the materials are reasonable and effective Ration. "Zhang Yupu, a staff member of the Blue Sky Rescue Team, said. "The entire material center is in efficient operation, ensuring the smooth supply chain of emergency supplies.” Said Wu Xiaohong, senior manager of public affairs at Mengniu Hubei Region.
As the upstream of the industrial chain, the epidemic has brought severe tests to dairy farmers and pastures. Mengniu Group made milk collection commitments to dairy farmers and farms for the first time. Many farms received condolence messages sent by Mengniu employees in the New Year’s Eve. On the production side, Mengniu’s 41 production bases across the country work overtime to ensure supply and ensure the stability of dairy prices across the country; on the sales side, online and offline channels, Mengniu strives to ensure timely delivery of products to the market and consumers and to ensure price stability.
On February 15th, Mengniu Group and the National Health Industry Enterprise Management Association Food and Nutrition Health Industry Branch jointly initiated the “Daily Drinking Milk Health Chinese”, which advocates the stable supply of members of the association and the majority of dairy companies to provide more quality for national nutrition and health. Dairy products and services fight the epidemic situation with the people of the whole country, and work together to push the entire industry to overcome difficulties. “You protect the health, we protect you.” Lu Minfang, president of Mengniu Group, said, “In this battle between humans and viruses, Mengniu Group hopes to bring the white angels to the protection of health and nutrition from the details, and also hopes to actively play the leading role in the dairy industry The role of the enterprise, together with the upstream and downstream partners of the dairy industry to protect the health of Chinese people. ”
