#disney interactive
The Walt Disney Company Becomes One Of The Major Bidders For EA Acquisition.
According to 9to5Mac, EA Games, the publisher of major hits such as The Sims franchise and Apex Legends, began seeking a potential buyout or merger following Microsoft’s acquisition of Activision Blizzard in January of this year and Sony’s subsequent purchase of Bungie later that same month. Apparently, EA seeks a merger rather than a full buyout, as it hopes to retain its current CEO, Andrew Wilson, in the same position.
The major bidders at the moment are Apple, Amazon and The Walt Disney Company
So far, EA has yet to comment on the reports, with EA spokesperson John Reseburg stating the company would not comment on “rumors and speculation relating to M&A.” He added, “We are proud to be operating from a position of strength and growth, with a portfolio of amazing games, built around powerful IP, made by incredibly talented teams, and a network of more than half a billion players. We see a very bright future ahead.”
I find it hard to think of what a deal between EA and Apple would look like. Puck mentions that EA’s ideal candidate for a merger was Disney, as it reached out in March seeking a “more meaningful relationship.” However, the entertainment company did not pursue those conversations, likely because it’s focused on its building up its Disney+ subscriber base. Additionally, a potential ESPN merger could happen as Disney owns the sports network. ——- 9to5Mac’s Take
If Disney wins the bid franchises like Plants Vs Zombies,The Sims,Dead Space,Dragon Ace,Command & Conquer, Battlefield etc.. will join the Disney family and Disney will have full control of the Star Wars Videogames and of course The Simpsons Videogames.
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