#gabriela hearst
Tue, 30 Mar 2021 00:53:53
Gabriela Hearst at Net-a-Porter – hype commerce for the chic set
Net-a-Porter is embracing hype commerce with gusto, and I’m conflicted!
These short-term ‘online pop-ups’ are a way to get people shopping instantly (deliberate and be prepared to kick yourself later), a kind of fast fashion for the luxury brigade. I’m generally against that mindless consumption behaviour, but hear me out!
Net-a-Porter’s latest pop-up is from GabrielaHearst,whose tailoring is…
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