#retail concepts
Secret shopping: 45R arrives in London
Japanese slow fashion brand, 45R has just opened its London outpost at 6 Brook Street, selling its cult denim, lived in knits and quilted outerwear. The Americans may be the originators but the Japanese are experts at producing artisan-quality denim that you’ll keep for years. (At 45R they hover between £350 and £800 which gives you an idea of the level of quality we’re talking about.)
I don’t…
Positive fashion: inside the Maiyet Collective pop-up
Art, fashion and retail had a very cosy relationship last week. In particular, I discovered an ambitious London pop-up concept – with a difference. As the cashed-up art-fashion crowd descended on the city for Frieze Week, positive impact brand, Maiyet launched its monthly pop-up, Maiyet Collective in Conduit street.
It’s quite the insidery affair, hidden on the first floor of a new private…
Gabriela Hearst at Net-a-Porter – hype commerce for the chic set
Net-a-Porter is embracing hype commerce with gusto, and I’m conflicted!
These short-term ‘online pop-ups’ are a way to get people shopping instantly (deliberate and be prepared to kick yourself later), a kind of fast fashion for the luxury brigade. I’m generally against that mindless consumption behaviour, but hear me out!
Net-a-Porter’s latest pop-up is from GabrielaHearst,whose tailoring is…
Gentlewoman style: the menswear edit
Are trends irrelevant? I think not. We still like to have a bit of a direction steer when we shop, otherwise it’s just a wall of product. For me, I have my perennial go-to trends that swing in and out of popularity. At the moment, ‘gentlewoman style’ is in, that borrowed-from-menswear-but-softened-up look epitomised by Phoebe Philo,Rejina Pyo and Louise Trotter (recently departed from Joseph).
