#hype commerce
Gabriela Hearst at Net-a-Porter – hype commerce for the chic set
Net-a-Porter is embracing hype commerce with gusto, and I’m conflicted!
These short-term ‘online pop-ups’ are a way to get people shopping instantly (deliberate and be prepared to kick yourself later), a kind of fast fashion for the luxury brigade. I’m generally against that mindless consumption behaviour, but hear me out!
Net-a-Porter’s latest pop-up is from GabrielaHearst,whose tailoring is…
First impressions: Riccardo Tisci for Burberry SS19
First impressions of Ricccardo Tisci for Burberry SS19 aka New Burberry? I thought he was very smart to open on those super grown up, chic, gentlewomanly pieces. Gorgeous honey-coloured trench coats with silky pleat skirts and scarf-style blouses, worn with elegant leather waist bags and stilettos. Sonot what we expected! I noted that the younger models struggled on those pin heels (well they…
London Fashion Week for the people
Fashion Week for press and VIPs really does seem to be a thing of the past these days. The best shows always seem to have an element of public spectacle – whether that’s Virgil Abloh’s debut as LouisVuitton’s menswear creative director (for which he invited hundreds of fashion students to watch) or Martine Rose’sCamden street show, which was literally staged in a residential street, with all…
