#retro aesthetic

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Coca-Cola’s 50th anniversary poster from 1936

Coca-Cola’s 50th anniversary poster from 1936


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 Kissa menu series: ミルクセーキ (milkshake)In Japan, there are two types of milkshake: the American one w Kissa menu series: ミルクセーキ (milkshake)In Japan, there are two types of milkshake: the American one w Kissa menu series: ミルクセーキ (milkshake)In Japan, there are two types of milkshake: the American one w Kissa menu series: ミルクセーキ (milkshake)In Japan, there are two types of milkshake: the American one w

Kissa menu series: ミルクセーキ (milkshake)

In Japan, there are two types of milkshake: the American one we all know about, made with ice-cream and various flavours, and the retro showa one served in kissa and other older places, weirdly called “French style” even though it’s not French. The latter is made with milk, eggs, sugar and vanilla extract, and is nowhere as thick as standard milkshake.

My friends and I make the distinction between the two by calling them “milkshake” (pronounced in English) and “mirukuseki” (pronounced in Japan). If you go to a junkissa and see ミルクセーキ on the menu, it is definitely the milk+egg version. It also exists in cans (that look really retro) you can buy in drink machines and shops.

I feared the colour scheme for mirukuseki and lemon squash would be too similar, so I opted for a creamier yellow and a retro train/flight attendant look to make them completely different.

Dress: Pink Muchacha
Cardigan: Axes Femme (with an added fabric belt)
Shoes: John Fluevog
Headbow: second-hand Baby, the Stars Shine Bright
Bag: thrifted
Gloves: vintage
Retro milk bottle earring: Chitose Ame
Ueno badge: official JR merch
Phone cat + swan brooches: various artists


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