#quirky fashion

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 Kissa menu series: ミルクセーキ (milkshake)In Japan, there are two types of milkshake: the American one w Kissa menu series: ミルクセーキ (milkshake)In Japan, there are two types of milkshake: the American one w Kissa menu series: ミルクセーキ (milkshake)In Japan, there are two types of milkshake: the American one w Kissa menu series: ミルクセーキ (milkshake)In Japan, there are two types of milkshake: the American one w

Kissa menu series: ミルクセーキ (milkshake)

In Japan, there are two types of milkshake: the American one we all know about, made with ice-cream and various flavours, and the retro showa one served in kissa and other older places, weirdly called “French style” even though it’s not French. The latter is made with milk, eggs, sugar and vanilla extract, and is nowhere as thick as standard milkshake.

My friends and I make the distinction between the two by calling them “milkshake” (pronounced in English) and “mirukuseki” (pronounced in Japan). If you go to a junkissa and see ミルクセーキ on the menu, it is definitely the milk+egg version. It also exists in cans (that look really retro) you can buy in drink machines and shops.

I feared the colour scheme for mirukuseki and lemon squash would be too similar, so I opted for a creamier yellow and a retro train/flight attendant look to make them completely different.

Dress: Pink Muchacha
Cardigan: Axes Femme (with an added fabric belt)
Shoes: John Fluevog
Headbow: second-hand Baby, the Stars Shine Bright
Bag: thrifted
Gloves: vintage
Retro milk bottle earring: Chitose Ame
Ueno badge: official JR merch
Phone cat + swan brooches: various artists


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 Kissa menu series: クリームソーダ (cream soda)After coffee and tea, my most ordered kissa menu item is the Kissa menu series: クリームソーダ (cream soda)After coffee and tea, my most ordered kissa menu item is the Kissa menu series: クリームソーダ (cream soda)After coffee and tea, my most ordered kissa menu item is the

Kissa menu series: クリームソーダ (cream soda)

After coffee and tea, my most ordered kissa menu item is the cream soda, short for ice-cream soda, a popular showa drink that’s having a comeback right now, even outside of the kissa world. It is normally made of melon soda and vanilla ice-cream (sometimes topped by a cherry), but there are some variations (like blue Hawaii float, orange soda float, coke float, etc.). However, if the menu says クリームソーダ without any specification, it will be a melon soda float. Most kissa make their own soda from sparkling water and syrup.

It is said that Shiseido Parlor in Ginza is the first one who has served cream soda in Japan. Cream soda comes from the U.S., and was patented in 1865. However, that version included egg whites, not ice-cream. The ice-cream float (which is closer to Japan’s cream soda) was also invented in the U.S., but in 1874.

I sadly do not own any bright lime - or melon - green piece, so I made do with a bright mint dress.

Dress: second-hand Milk
Bib: second-hand Victorian Maiden
Hat: thrifted
Bag: second-hand Emily Temple Cute
Shoes: Yosuke
Cream soda socks: Cando
Cream soda earrings: Lisa Retro Meron
Brooches: vintage/thrifted


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The Creatives On Instagram That You Should Be Stalking This 2016It’s November 2016 and Instagr

The Creatives On Instagram That You Should Be Stalking This 2016

It’s November 2016 and Instagram has still not died. Will it ever die like MSN messenger and Bebo? Probably but not for another zillion years. We like Instagram because it’s good for discovering and good for stalking. The latter has lead us to come across a handful of creatives that we think you should all know about, plus a few who are just too downright genius to ignore!

In no particular order (other than the order that we found them in), here’s the list of YGSF November Instagram favourites:

http://bit.ly/2fHt0g5


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Lime Green Bow X YGSF: The Vintage Brand Taking Portobello Road By Storm…In the Form of Fruit

Lime Green Bow X YGSF: The Vintage Brand Taking Portobello Road By Storm…In the Form of Fruit

YGSF are known for for loving a handful of things: unicorns, watermelons, almond butter, Harry Styles, rainbows, and vintage. The latter love has left us collaborating with some really alternative vintage brands. Our most recent love affair is with Lime Green Bow, their pop-up is located conveniently close to home, 201 Portobello Road to be exact!

We did a shoot with the vintage gang replicating some of the looks we saw on the catwalk for SS17. Here’s a handful of the looks…in the form of fruit! http://bit.ly/2eweTHq


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In Celebration of #woolweek we’re taking you inside the ewe-nique Wool BnBThis week is #woolwe

In Celebration of #woolweek we’re taking you inside the ewe-nique Wool BnB

This week is #woolweek, kind of bizzaree to have an entire week dedicated to wool, but we have an entire day dedicated to mothers and fathers so why not?! To celebrate the week YGSF were invited to the opening of the worlds first Wool BnB…it’s safe to say it was a pretty ewe-nique experience (apologies for the cheesy play on words!)

Check out this completely random concept on our website: http://bit.ly/2eam6Au


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Abbott Kinney in #hashtags: The LA Hub of Independent Fashion Boutiques and Lifestyle CafesIf you’re

Abbott Kinney in #hashtags: The LA Hub of Independent Fashion Boutiques and Lifestyle Cafes

If you’re visiting LA for the first time you kind of feel it’s obligatory to rent a bike, go cycling down Venice Beach and check out all the Hulk Hogans of this world pumping some iron at the outdoor gym (aka Muscle Beach). I admit we had fun doing it, but Venice Beach has become hugely touristy. What I would suggest doing is going for a little bike ride and ending up on Abbott Kinney. The LA hub of independent restaurants and cafes, as well as quirky lifestyle and fashion boutiques!

If you’re taking our advice (which you should because we’re always right) and visiting Abbott Kinney, then here’s a list of all the spots we’d recommend you try out…in the form of #hashtags: http://bit.ly/2dWRMrn


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All The Essentials We Need For Our USA VacayA slice of the YGSF crew (basically me my mum and dad) a

All The Essentials We Need For Our USA Vacay

A slice of the YGSF crew (basically me my mum and dad) are jet setting off to the USA TOMORROW! We’ll be hopping from NYC, to Miami and finishing off int he L 2 da A (aka LA). I’m blooming buzzin’ like a bee for this trip, and I thought i’d share with you some of the essentials i’m taking along with me!

You can watch our silly video and check out all our essentials here: http://bit.ly/2cQIFbv


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Elvis Is Back In The Building: Statement Skirts and Oversized JumpersA September Saturday in London,

Elvis Is Back In The Building: Statement Skirts and Oversized Jumpers

A September Saturday in London, do you or do you not trust the weather forecast when it’s saying we can expect sunshine and then an hour later changes its mind? I think we do not. When this happens (which is a lot) there are only 2 solutions. 1) Dig out your blue suede shoes and become Elvis. 2) Chuck on a statement skirt and an oversized jumper (2 sizes too big to be specific.)

Get your September Saturday wardrobe inspo HERE: http://bit.ly/2cLIe3I


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The LFW Show Review: Kitsch Maximalism, Bold Choices, and Glitter!Our last show of London Fashion We

The LFW Show Review: Kitsch Maximalism, Bold Choices, and Glitter!

Our last show of London Fashion Week is DONE and we are BACKKK!! The past 6 days staring at catwalks and clothing, and clothing on catwalks has been tremendously hectic but equally as crazy fun and inspiring! We’ve just collapsed down at our desk with a pile of press releases and the task of telling you loonz what we thought of some of the LFW shows that we saw. We’ve decided to break it down into two parts for you because there is A LOT to cover and we want to give your brains some breathing/ processing space. SO, let’s get started with the part 1, aka “fuckin’ mad”, think kitsch maximalism, bold choices and a heck of a lot of glitter! We’re talking ASHISH, Fyodor Golan, Molly Goddard and Natasha Zinko…

http://bit.ly/2kMx4yH


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This morning we kick started LFW with the absolute trippy magical world that is Fyodor Golan!! 

On the Sofa with the South African Sisters: Vintage, Street Style and Skater BoysMeet Cassandra and

On the Sofa with the South African Sisters: Vintage, Street Style and Skater Boys

Meet Cassandra and Helena the South African sisters who live their lives through vintage polaroids. In our FIRST EVER episode of YGSF TV we chat to the girls from our sofa about thrift store shopping, life in Cape Town and skater boys!

Catch the full video and article on our website: http://bit.ly/2jUUMIO


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The YGSF LFW Special: Inside The Fashion Mummy’s Wardrobe

In the days leading up to LFW, the fashion circus starts rocking up in town, the letter boxes get jammed up with invites, and your very well organised wardrobe looks like it’s been in a boxing match with Gigi Hadid (apparently she’s kickass in the ring.) You can end up feeling a little like you’re suffering from motion sickness. So to calm you down we bring you the YGSF TV LFW special. We ransack our fashion mummy, Noreen Goodwin’s wardrobe for outfit inspo, to chat to her about juggling 8 kids and an extremely successful career in the industry…

http://www.yourguidetostreetfashion.com/the-ygsf-lfw-special-inside-the-fashion-mummys-wardrobe/

The YGSF Christmas Essentials That’ll Leave You Feeling Like Buddy The ElfDid you know there&r

The YGSF Christmas Essentials That’ll Leave You Feeling Like Buddy The Elf

Did you know there’s only 17 sleeps till Christmas?? You probably did because those little chocolates you eat every day won’t let you forget it. Whether you’re feeling like Buddy the elf or you’re already sick of hearing Christmas songs on the radio (both apply to us), YGSF have got your back with a list of Christmas essentials which are…pretty essential!

http://bit.ly/2hnwQI9


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Spicy Outerwear: How To Maintain Maximalism Whilst Keeping Warm This WinterSo apparently last night

Spicy Outerwear: How To Maintain Maximalism Whilst Keeping Warm This Winter

So apparently last night was the coldest of the year, which I thoroughly believe seeing as I spent most of my time outdoors repeating through chattering teeth, “I can’t feel my toes” (as if it would help make the situation any better.) The problem I face this time of year is maintaining the maximalism element to my outfits whilst keeping warm. What’s the point in wearing a sassy shirt if you’re going to spend the entire day drowned in a black puffa jacket?! The solution is simple…resort to spicy outerwear!

Get your dose of spice here: https://bitly.com


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