#savile row
Great article on The Monsieur: ‘The Story of Sebiro: How Japan Re-invents the West’. ‘It may not seem like it but for a while Japan was taking on tech and auto behemoths, pioneers in the industry and beating the big players at their own game. Whether it was Sony with the Walkman or Toyota with high build quality and fuel efficiency, Japan was showing the West how it was done. But unknown to all but a minority of well-dressed, swank-living gentlemen, another secret front was developing- Japan was taking elements of Western culture: the Savile Row suit (In kanji: ‘Sebiro’ is a direct translation of the English name – more on that in a bit), Scottish Whiskey and American denim and re-inventing them with the same artisanal dedication to Japanese precision found on objets d’art like Grand Seiko. Japan was once again beating the West at their own game.’