#studio mast

Branding for Hazel by Studio Mast

A startup working to redefine the meaning of aging through ground-breaking products.

For far too long, the incontinence category has made women feel ashamed and alienated; Aubrey Hubbell and Steven Cruz saught to fight this head-on by starting Hazel; a personal care company working to redefine the meaning of aging. Believing that no two women are the same, they have developed a suite of thoughtful, ground-breaking products that make women feel less ashamed and alienated and more empowered as they age. Their products exist to boost confidence and make their customers feel excellent at every age.

Studio Mast worked with them ahead of their launch to help build a brand that possessed as much personality as their customers—resulting in an expressive, elegant, and flexible brand.

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