#technics
Technics Hi-Fi, 1979
Technics Hi-Fi, 1986
The problem of the dialogue between the individual and society […] is nothing other than this capacity human beings have of distancing themselves from their environment, both external and internal. This detachment, which expresses itself in the separation between tool and hand and between word and object, is also reflected in the distance society creates between itself and the zoological group. The whole of our evolution has been oriented towards placing outside ourselves what in the rest of the animal world is achieved inside by species adaptation. The most striking material fact is certainly the “freeing” of tools, but the fundamental fact is really the freeing of the word and our unique ability to transfer our memory to a social organism outside ourselves.
– Leroi-Gourhan, Gesture and Speech