#under the hood

Ford. 1933. Anonymous.

30 5/8 x 45 ¾ in./77.8 x 116.2 cm

“Ford introduced the V-8 engine in 1932, and this poster for the following year’s model showcases its promotional message ("Ford lets fly this arrow to show the road of progress”) with a striking Art Deco take on classicism. Ford was the first company to cast a V-8 engine block in one piece. It was many years before the company’s competitors learned how to mass-produce a reliable V-8; in the interim, the car and its powerful engine became the preferred choice of performance-minded motorists worldwide" (Crouse/Deco, p. 46).

Available at auction June 26. Learn more >>