#wordless
FLOWER (KENZO Fragrances 2000) dir::Jerome Esch
music1::You’re Not Alone by Olive
music2::Near Dark by Burial
Changed the music to Burial cause wtf is this upbeat john mayer they originally put with this stunning world excuse me it completely devalues it
I COULDN’T pick between the two songs, they have different effects on the ad but i love both. The 1st one is much warmer and achingly end-0f-life nostalgic and humane emotional. But for the 2nd i like the mood is less direct and harder to pinpoint and more interesting and sharp (and i sound design edited it better.) But i kinda like the emotional seesaw of them playing right after one another.
The music makes it too depressing for an ad tho. Like she closes her eyes and breathes in the scent of her dead boyfriend and starts drowning in overwhelming grief lmao. But idk melancholy makes much more sense to me here!
I’m in w LOVE this clean surreal world, i wanna bathe n its fairytale lucidity ugh <3. There’s so many untapped aesthetics that i see so much potential in that makes me ache to become a director or something but beep boop i am already computer
I’ve been compiling all sorts of ads, non fashion (like diesel etc) and I’m very fascinated by like this turning point in ads between fashion to non fashion. Like Diesel is a fashion brand, so is Kenzo, so is marithe girbaud, but a lot of their ads feel not like fashion. But there’s often this very very subtle turning point that turns it into style (I used to study antonio lopez’s illustrations for this exact quality.) Like you can take a picture of a naked person and it can look like a fashion or youth culture editorial, but at what point does it turn into adveritsial commentary or documentary is interesting
I think i’ve always very much aspired to the capitalistic aggression of the concepts and ideas on non-fashion ads. And I think the ads/eds for brands like prada or versace that i was drawn to have that aggression, like a unstoppable hunger and focus to impress and perform. But most fashion output doesn’t have that imo :/ like it relies to much on aspirational hotness of the models or the clothes
Anyways I have lotssss of thoughts about advertising (but less from a business perspective, more of in creative idealism way), and I swear I was meant for that creative industry in another life.
SPECIFICALLY IN PERFUME ADS. I think my brain works in terms of perfume ads. I’ve always had these weird abstract 10 seconds loops of videos and moments from movies and real life and songs in my head, that I’d play over and over again. TV perfume ads have that incoherence that makes no sense but EFFECTIVELY makes emotional sense and that is 100% how my brain works.