I need y'all to understand something, Arizona tea came out in 1992, same size, same 99¢ price, that has not changed in THIRTY YEARS in spite of inflation. They only recently got to the point that costs became a problem for that price point and even still the CEO refused to change the price. If the price had stayed exactly in lockstep with inflation it would cost $2.03 today.
They’re only having problems because their suppliers are increasing costs.
This is one of the most amazing examples there is of the fact that inflation as a metric is utter bullshit. Companies are seeing that number and choosing to raise their prices because everyone else is, and companies that recognize it as bullshit and choose to price ethically take the fall for it as their suppliers take away their profits. The actual change in cost to make a soft drink from farm to factory to retail has ONLY changed because some people in that process are collecting more process based on an economic measurement that is designed to fail and make excuses to raises prices.
