#bethany williams
Positive fashion: inside the Maiyet Collective pop-up
Art, fashion and retail had a very cosy relationship last week. In particular, I discovered an ambitious London pop-up concept – with a difference. As the cashed-up art-fashion crowd descended on the city for Frieze Week, positive impact brand, Maiyet launched its monthly pop-up, Maiyet Collective in Conduit street.
It’s quite the insidery affair, hidden on the first floor of a new private…
GTO (Greener Than Others) brand of the week: Bethany Williams.
Source: ‘BETHANY WILLIAMS IS MORE THAN A DESIGNER, SHE’S AN NGO’
‘Pairing upcycling with a quest for uniqueness and supporting charities has, over time, become the core of Williams’ label. Except now she’s selling her pieces via some of the biggest luxury retailers in the world, collaborating with sportswear giants, and setting a standard for what partnering with charitable projects could, and arguably should, look like within the fashion space. And she’s doing a lot of that work with the help of donated and recycled textiles. “We have yarns donated from different suppliers in Italy and then we just use those materials. If one store has a different colorway to another store, it’s because we’ve run out [of one particular yarn or material]."’
