#business history
Fri, 02 Jun 2017 11:38:40
Fri, 14 Apr 2017 15:00:24
Wed, 22 Jul 2015 14:15:13
“Tracking the evolution of a century’s worth of targeted marketing, this history documents the sinister engineering of a Black consumer preference for menthol cigarettes. Wailoo details how Big Tobacco placed billboards in inner-city neighborhoods, strategically funded Black enterprises, and marshalled a vast network of influencers—from Ebony to the N.A.A.C.P.—to yoke ideas of Black authenticity to smoking menthols.”