#evangelism

Some people attempt to share the gospel message by making a “sales pitch” for Jesus. The temptation in evangelism is to make the message seem as attractive as possible, and to minimize the difficulties involved in making a genuine decision to walk with the Messiah. Often the appeal is made along the lines of the ego’s self-interest. Jesus is put forth as a solution to life’s problems, a panacea for the worries of life, a blessing for your love life, etc. “Believe in Jesus – because it works for you! You’ll be amazed by the results!  God will bless you and you’ll find happiness and contentment at last!" 

Unless we are careful, using an approach like this can make a subtle appeal to the flesh, to the all-too-human desire for personal satisfaction, happiness, and even pride. But Jesus never made a "cheap sale” of His message and mission. He never appealed to the flesh as a reason for following Him. On the contrary, he repeatedly stated the cost of discipleship and warned of being hated for his sake. “For the gate is narrow and the way is hard (i.e., τεθλιμμένη, "oppressive”) that leads to life, and those who find it are few" (Matt. 7:14). Indeed, Jesusoften intentionally offended people when they encountered him. Far from making it easy to believe, Jesus regularly put up stumbling blocks when people approached Him. He never was a “people pleaser” and He never apologized for speaking the truth, just as He never sought the crowd’s approval nor sought a “market” for His mission. Even less did Jesus seek the approval of the status quo, that is, the religious establishment of the Jews or the political establishment of Rome.

In short, Jesus’s life was scandalous to human beings and their various conceits. Encounters with him were always “tests” that evoked one of two responses: offense or faith. For example, Jesus scandalized his family (Matt. 12:48), his community (Matt. 13:54-57, John 6:42), the gawking crowd (John 6:26-30), various religious seekers (Mark 10:17-22), the religious establishment (Matt. 15:12), the political establishment (Luke 13:32), and even His own followers (John 6:61). His question is always, “Who do you say that I am?” People either were offended at Him or accepted Him, but Jesus made it impossible for them to be indifferentabout Who He was.

John J. Parsons

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