#holograms

We are witnessing an importand change in the worldwide retail landscape. Online shopping platforms like Amazon and Aliexpress are the “west vs east” of the commercial frame, now their impact on international retail markets can be felt with slowdowns in North America as the consumers’ preferences have changed. This is happening because of poor retail growth and brick&mortar brands can no longer look the other way.
Sears is gone, no more, because one CEO after the other did not have a clue how to handle a crisis of confidence the digital age brought in the last 15 years. So even large names were not spared from extintion, much like the big dinosaurs of the past, in a wave of major changes where the core principle of the consumer managed to switch so drastically in the last 10 years.
Customers have based their shopping habits upon online reviews from others who already bought and tested items. The new approach method for buyers is to visit the mall on weekends scout their next purchase and then buying it online as soon as they got back home. Why? Because today’s shopping experience is not the lavish one of the 20th century where Baby Boomers and family could overspend their budget; plus, the global economy wasn’t as shaky as it is today. It’s sharp purchasing.
Beside that, Millennials are working wages that forbid extras like car-ownership, let alone the cottage and the boat, these were investments that drove the economy of the second-half of the 20th century. And because of that the economy has been resenting it since 2008 (or perhaps 2001), where we witnessed the global financial meltdown. Now retail wants customers back, but it isn’t happening simply because wallets are empty and the new generations don’t want to drive minivans anymore, let alone an over inflated house in the suburbs.
Retail could bounce back with a store experience to attract custumer and backed with an online presence worthy of the competitors. This translates into having consumers coming back to the physical store and enhence their shopping experience with the latest technologies such as holograms, augmented and virtual reality. Play first, pay later