#levi’s
SUPERBALIST 2015 S/S “Bored Boys Club” Editorial featuring Sartists
As we approach spring, later sunsets and longer days are best spent in the city. Revealing a glimpse of their studio, SUPERBALIST has teamed up with the Sartists to showcase a slew of seasonal appropriate designs for everyday simple looks. Titled ”Bored Boys Club,” the piece sees a grey crewneck from Billionaire Boys Club styled over menswear staples, such as a t-shirt from Billionaire Boys Club, and paired with customised Levi’s pants - amongst other looks.
Check out the mix-branded editorial and look for the pieces at the SUPERBALIST.
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Heaping Serving of Hot Denim
Levi’s ribcage in midnight
Top is from urban outfitters
Shoes are from trend shoes
Oooo it is going to be a hot one today Portland
Ya ready??
Levi’s wedgie fit jeans
Top shop tube top
Steve Madden white boots
Brandy Melville clear belt
Against spring time hue
Levi’s ribcage bootcut In off black wash
Levi’s leopard print cropped hoodie
All from Levi’s outlet
under $30 for total look
Been listening to bizarre love triangle by new order
SO…
‘I feel fine and I feel good’
‘I’m feeling like I never should’
Wearing~
Deconstructed Levi’s 501
Forever 21 bronze bodysuit
Zara mesh sock boots
Vintage 70’s giant grommet belt
The Levi’s “Giger Train” Commercial
In2003Levi Strauss & Co. aired a commercial featuring a train designed by H.R. Giger
The TV Spot, directed by Johan Renck, features American model Brandon Merrill, wearing Levi’s jeans, riding a black stallion along railroad tracks across a desert landscape. An oncoming train approaches, which she rides full speed towards. She then hitches her jeans to her saddle, and at the moment before she and the train collide, leaps across the full length of the train, landing safely on the other side.
The ad ran internationally on MTV and VH1 as well as in movie theaters.
Featured song: No Pain No Gain by Unkle ft Keith Flint
H.R. Giger’s concept design sketches for the train, the saddle, and the opening of the train tunnel:
Giger’s train was brought to life by visual effects company The Mill, and designed by Ben Smith.
Digital Model:
In 2004 H.R. Giger and his agent Leslie Barany commissioned UK based company Scales & Models to create a physical model of the train, to be exhibited for his show “H.R. Giger’s Retrospective” at the gallery Halle Saint-Pierre, Paris, France.
Photos of the scale model and H.R. Giger admiring it at the gallery exhibition:
Sadly, the commercial would only be shown in the USA for a few short weeks after airing in July of 2003. It was pulled from broadcast in August after complaints from train safety lobby Operation Lifesaver. The president of Operation Lifesaver, Gerri Hall, wrote a letter to Levi’s chairman Bob Haas, requesting the ad be pulled, stating; “[the ad] trivializes the dangerous, illegal and all-too-often tragic activity of playing on railroad tracks.”
[Special acknowledgment to stunt rider Nicole Rose for jumping over that train]
J’adore La nouvelle création de Levi’s avec le ZIP à l’arrière est tellement original. Comme ça on peut faire prendre l’air à notre derrière ou faire d’autres choses, c’est à vous de voir
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