#mission statement
Brand Identity: Connecting With Your Target Market
When it comes to small businesses, brand identity is an oft-overlooked element of success.
Defining your brand as something your audience can relate to is important to get it seen.
But many small business owners put it off, falsely believing it won’t matter until they’re bigger.
However, as I’ve defined in the past, building your brand image from the start can change your entire business.
Your…
25 Ideas That Make Your Content Marketing Strategy Bulldoze The Competition
You need a great content marketing strategy to stay relevant online.
It’s at the core of how small businesses earn trust and build loyalty.
And, for many small businesses, it’s the most cost-effective marketing option you have.
But small business owners aren’t typically marketers by nature.
So, for many, content marketing is something outside their field of expertise.
If you’re one of those who…
