#brand development
There’s a lot more to branding than just having a unique logo design and just providing a line of good products and services. The following is a list of the most common benefits that come with careful and consistent branding:
10 Bare Essentials of Branding: https://businesstown.com/10-bare-essentials-of-business-branding/
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Brand Development - Let Hope Rise Foundation
A logo and logomark developed for a non-profit that is tasked with the purpose of raising money for altruistic community events and resources. The blue was chosen to signify a calm and trusted organization. The origami bird represents the children whose dreams will take flight because of the work of this organization. It lends itself to the possibility of actual origami birds being folded up by the children and mailed to donors as a thank you. Can also be left around the city as part of a guerrilla marketing plan.
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Brand Identity: Connecting With Your Target Market
When it comes to small businesses, brand identity is an oft-overlooked element of success.
Defining your brand as something your audience can relate to is important to get it seen.
But many small business owners put it off, falsely believing it won’t matter until they’re bigger.
However, as I’ve defined in the past, building your brand image from the start can change your entire business.
Your…
Rebranding Successfully: A Strategy For Small Businesses
Sometimes your business hinges on rebranding successfully.
It’s a key element of assuring your brand evolves to meet your target audience and accurately represent your company and its philosophies.
At the same time, rebranding is a scary process.
Unsuccessful rebranding can create a major loss for your business.
Not surprisingly, you’ll need a great strategy to complete your rebranding…
Saver Tel is a small, independently owned, telecommunication provider based in Australia that needed a brand refresh. The main aim of this brief was to produce a brand that was very clean and corporate with its overall visual look. We where also commissioned to develop a welcome pack and website as well for this client. Overall the client was happy with the result with regards to their new branding.
Check it out on our Behance here!
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Another look at a neat logo we did for SolarElec some time ago. Check out Danger Horse on Behance for the full project!
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Forgotten Logos - Volume 3 is here!
The Forgotten Logos collection was formed when Sean and James first decided to start Danger Horse together. They were going through each others early projects and realised they had a lot of interesting development work between them. This included a bunch of logos that weren’t the final selected by clients but were still really cool. So here we have it, The Forgotten Logos Volume 3!
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This project for Eastern Melbourne Electricians was an exciting opportunity for us to try our hand creating a caricature and required us to work with some styles we weren’t used to. It was an enjoyable experience and after a little back and forth we reached a logo and illustration the client loved. All in all a great opportunity to grow as designers and produce some killer work! If you’re after a great electrician in Melbourne then be sure to check out Eastern Melbourne Electricians! www.easternmelbourneelectricians.com
Check out the full project on our Behance profile!
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A closer look at they type from a sleek logo design we did for Greentree Electrics. Check out our Behance for more!
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Another look at a swish branding job we did for Saver Tel. Check out Danger Horse on Behance for more!
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Some simple but snazzy business cards we designed for Red Finch Studios.
Check out our Behance for more!
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Last in our Forgotten Logo’s Volume II is this classic looking faun from the development stages of the branding we did for @el.chivi. Check out Danger Horse on Behance for the full series and stay tuned for Volume Three!
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Here we have some business card from a Japanese inspired branding job we’re doing for hospitality consultant Shinai. Stay tuned for more!
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“The identity system for Lake house was inspired by local trail maps—encouraging guest to get out of their room and enjoy the Adirondacks. We used topographic patterns, mountain coordinates and created iconography around the activities available during each season. The color palette is minimal, letting the natural textures and landscape take center stage. A rustic red is used throughout, adding a pop of color that ties back to the rich heritage of the Adirondacks.”
Lake House branding by Tag Collective.
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“Corporate identity, branding and art direction for London’s first almond milk producer; The Pressery. Super-natural goodness.”
The Pressery by Tim Jarvis.
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“The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same looking things on the shelves, they wanted something that offered the market something new and unexpected. With ‘Stories worth sharing’ as our central strategy, we developed product names, brands and packaging that leveraged local BC legends and created custom illustrations to bring the stories to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd.”
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“In February of 2014 Marie & Claude LaPonte Launched Puree, an organic medicinal vegetable garden where consumers can have access to naturally farmed food located in there very neighborhoods.
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“The mission of The Makers Union is to create a chain of small educational craft workshops around the nation established in urban areas. It’s a completely unique store front, where craftsmen and makers of all kinds can pay a monthly fee gaining access to shop equipment, tools, and classes.”
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