#airbnb

Big thank you to Airbnb for inviting me to tour Bobby Berk's desert paradise, Casa Tierra! This beautifully refurbished home in Palm Desert, California has stunning views and is full of design inspiration. Casa Tierra is ready to be booked on Airbnb starting May 24, 2022!

View my Instagram Reel tour here!

Prefab guest suite in Edmonton, Canada by HONOMOBO | Available for bookings at airbnb.com/rooms/23875891

Tom’s House, Queenstown, New Zealand by Anna-Marie Chin Architects|David Straight

Available on AirBnb.

Taipa Cabanas, Urubici, Santa Catarina, Brazil | Trip To Follow

Kererū Retreat, Canterbury, New Zealand by Studio Well | Nest Journal

Chalé Sol Nascente Lumiar, Lumiar, Nova Friburgo, Brazil

TheAKaydia, #Adirondacks, New York

The Cabins at Currier Landing, Sedgwick, Maine by Bouffard & Bowick | Luke+Mallory

stayinlnk Lincoln, Nebraska | Levi Kelly

Step 1: Define what the referrer gets. it needs to be something tangible, either economic or altruistic. Then communicate it clearly. The’ what’s in it for me matters.

Step 2: Define Core Simple Metrics which matter

• MAU’s sending invites - Numeric Goal
• Invitees per inviter ( how many times does the same referee refer other people from his/her network)- Numeric Goal
• Conversion Rate to new user- Numeric Goal

Step 3: Create taxonomy across the new user on-boarding journey. The taxonomy can be based on multiple events of the customer journey, example invitation sent, shared on social media and so on…

• Log each event to a centralized backend database.
• Build client libraries for each event across your web application, client application, iOS application and Android Application and log every event using the same taxonomy back into a single Rest ENDPOINT. ( that gives you one single set of metrics to measure efficacy across platforms)

Step 4: Make it personal: Example: You ( with a nice picture of you)  have been nominated/ invited/ referred/ chosen and so on…

Step 5: Make the landing page experience different ( for those who come through the referral link ) to those who come from ( example google)- You can do this by using an analytical tool which fingerprints the user who clicks the referral link and then runs back the query when he/she downloads the page from the referral link. The moment it recognizes it runs this information into the database and shows a different custom landing page. Once again you make the person coming in feel special.

Step 6: Keep hacking to increase the MAU’s

• Increase “# of invites per inviter” by offering imports of address books from email services or recommended contacts on the phone
• increase “share of active users sending an invite” by improving the discoverability of referrals.
• increase “conversion to new guest” by allowing referrers to send reminders to invited + signed up users

Step 7: Do constant A/B testing on invite messaging. Altruism works better in some cases.

Wonderful case study by AIRBnB hereon how they increased their referrals through Word Of Mouth and some nifty engineering.

While in Morocco, did a home cooking experience through AirBnb. It was incredible. This is apparently the top rated / first one there, and I stumbled onto it. (Brahim, Senna his wife, and also Brahim’s mom.) They got so many high ratings AirBnb actually came there and did a whole professional video shoot.

We had breakfast before it all, too! Then we went to local street market to purchase all the things we’d need for the meal. Afterwards, we cooked.

SO MUCH FOOD. Moroccan salad (kind of like pico de gallo), some eggplant dish I’m forgetting, briouat (moroccan version of samosas), a chicken tajine, and a lamb tagine. Fresh fruit for dessert and of course plenty of Moroccan mint tea.