#brand awareness
Rebranding Successfully: A Strategy For Small Businesses
Sometimes your business hinges on rebranding successfully.
It’s a key element of assuring your brand evolves to meet your target audience and accurately represent your company and its philosophies.
At the same time, rebranding is a scary process.
Unsuccessful rebranding can create a major loss for your business.
Not surprisingly, you’ll need a great strategy to complete your rebranding…
Whether you’re B2C or B2B, your 2014 marketing strategy definitely needs to include social media. I think everyone knows this, but there are so many networks out there - how do you know which ones to use? This chart from CMO.com brilliantly breaks down the top social networks and how they can benefit your brand:
This guide lists 4 major benefits: SEO, Brand Awareness, Customer Communication, & Traffic Generation. At the beginning of the year, Google changed its author ranking to give more value to social media posts. If there is only one reason you should be using social media for business, it’s for SEO. The more likes, shares and comments on a post, the more Google recognizes it as valuable content. Instagram is the exception, because it’s a mobile app and its posts don’t appear in search results. However, Instragram is great for the second category: Brand Awareness.
Whether you have 1 million or 100 followers, people are going to see you on their social networks one way or another. There are hundreds of reports out there that prove there are billions of people using social media daily! Get your name out there and start engaging.
Engaging on social networks leads to Customer Communication. Traditional marketing techniques involves shouting our message to our customers, then the conversation ends. They can’t respond. Social media makes direct feedback possible. Listen to what your customers are saying, help them with problems, give great customer service, reward them for their loyalty, and connect with them on a personal level.
Now that you’re in search results, people recognize your brand, and you have built relationships with your community, it’s time to get click-throughs. The best networks for clicks are Twitter, Facebook and Pinterest. Know what networks work best for Traffic Generation, and start sharing links! But don’t limit your efforts. Get creative! And happy networking :)
