#social media marketing
Out of all of the major social networks, Instagram has remained one of the most closed. And while building an audience and managing Instagram has been difficult for marketers, I present to you a list of 3 best free Instagram scheduling app that can just turn the tables around.
These all are direct publishing Instagram tools and will grant you that ‘extra time’ you’ve always needed to help you focus on your content creation.
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What is Innovation? Well, Innovation is a confusing buzzword that has various definitions, each one being unique in its own way. Well, Is Innovation in business is important?
Well, every business leader agrees that it is important. But nobody can quite seem to agree on what it actually is or what it means. So, To help you understand it as a concept here’s a video!
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Are you in business to play it safe or to make money? Well, zig-zag marketing helps you do just that. This video will help you understand why it matters and give you a reason to try it at least once, even if you’re a small business.
After watching this video, you’ll be able to answer:
- What is Zigzag marketing
- What is the importance of zig zag marketing
- Why you should try zig zag marketing as a business
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You think you know marketing? Well, here’s a video to help you understand what is marketing as a concept. This video will help you understand its foundation and what all activities are generally included in marketing.
5 UI UX trends to follow for 2020
9 Genius & Best Facebook Ad Hacks of All Time
Want to be rich? Having these 10 assets can make you.
Time to learn What is KPI (Key Performance Indicator) and how they influence your business campaign.
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IS BOOKTOK CHANGING THE WAY WE TALK ABOUT BOOKS?
by Addison Rizer
With Goodreads, BookTube, Bookstagram, and the #LitTwit community on Twitter, bookworms have been talking about books on social media for years. With BookTok’s recent emergence into the scene of bookish social media, especially with how impactful it has been on the sales of books both new and old, it got me wondering how the platform has changed the way we talk about books.
Do we use different terms for book recommendations or reviews than we did ten years ago? Do we ask for different types of books, or just ask differently? I decided to find out.
Before we can see any new trends in how we talk about and recommend books, first we’ve got to go back. To get a sense of how readers chatted about books before TikTok arrived, I went back to some BookTube channels you’ll probably recognize if you were in the community in its early years: PeruseProject and polandbananasBOOKS.
Looking back at their videos from eight and ten years ago, it’s fairly easy to see the similarities between their content at the time. Book hauls, wrap-ups, TBRs, tags, unhauls, and single-book reviews are the vast majority of what they posted. And they aren’t the only ones. If you look back at the early days videos of jessethereader or The Booktube Girl or abookutopia, you’ll see fairly similar content when they joined the community.
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The 5 metrics you should pay attention to now on Instagram + more!
Catch up on our latest office hours here, then join us for the next session this Thursday 5/3 at 2pm PT/4pm CT to get your social media marketing questions answered in real time.
NEW! Instagram business profile insights now available in your Trackers + more
Catch the latest office hours here and join us for the next one if you can make it: Thursday 3/22 at 2pm PT/4pm CT on Facebook and Instagram Live.
Office hours is going Live in just a few minutes on Facebook and Instagram. Join us to get your social media marketing questions answered in real time.
Plus, we’ve got a pretty good announcement to make today. Hope you can make it!
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Everything you need to know about Instagram features + steal from the best
Catch the latest edition of office hours above, and join us for the next one 3/8 at 2pm PT/4pm CT to get your social media marketing questions answered in real time.
I found this infographic in an interesting blog on socialmediatoday.com. The infographic is from socialthreesixty.com. Enjoy!
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Whether you’re B2C or B2B, your 2014 marketing strategy definitely needs to include social media. I think everyone knows this, but there are so many networks out there - how do you know which ones to use? This chart from CMO.com brilliantly breaks down the top social networks and how they can benefit your brand:
This guide lists 4 major benefits: SEO, Brand Awareness, Customer Communication, & Traffic Generation. At the beginning of the year, Google changed its author ranking to give more value to social media posts. If there is only one reason you should be using social media for business, it’s for SEO. The more likes, shares and comments on a post, the more Google recognizes it as valuable content. Instagram is the exception, because it’s a mobile app and its posts don’t appear in search results. However, Instragram is great for the second category: Brand Awareness.
Whether you have 1 million or 100 followers, people are going to see you on their social networks one way or another. There are hundreds of reports out there that prove there are billions of people using social media daily! Get your name out there and start engaging.
Engaging on social networks leads to Customer Communication. Traditional marketing techniques involves shouting our message to our customers, then the conversation ends. They can’t respond. Social media makes direct feedback possible. Listen to what your customers are saying, help them with problems, give great customer service, reward them for their loyalty, and connect with them on a personal level.
Now that you’re in search results, people recognize your brand, and you have built relationships with your community, it’s time to get click-throughs. The best networks for clicks are Twitter, Facebook and Pinterest. Know what networks work best for Traffic Generation, and start sharing links! But don’t limit your efforts. Get creative! And happy networking :)
Applications to volunteer for the FanX 2021 Social & Media Teams are live NOW! Sign-up through LUV here: https://bit.ly/3pnhk3f Apply for a chance to help with photography, videography, and social media at FanX 2021! See all the details and requirements below:
▪️ Must be 18+ to apply.
▪️ Previous experience in photography, videography, or social media marketing a plus.
▪️ Applications open June 7-July 1.
▪️ Additional information will be sent to email provided at sign-up, and may take up to two weeks to receive.
▪️ Members will be notified of acceptance and teams/assignments no later than July 24.
⭐ FanX 2021 takes place September 16-18, 2021 at the Salt Palace Convention Center in Salt Lake City, Utah.
