2019 S/S Hera Seoul Fashion Week.

YOUSER

Established in 2011.

Designer: Lee Mooyeol

INSTAGRAM: @youser_official

Bold and daring, YOUSER collection is centered around the theme “Excessive Packaging & Exaggerated Advertisement.” This season Lee Mooyeol took his signature de-constructivist style even further, opting for a more feminine silhouette while introducing almost aggressive slits and cut-out details. True to his style, the garments are carefully tailored and shaped. YOUSER is innovative, raw and leaves a lasting impression. Let me take you behind-the-scenes!

MUSEE

GENERATION NEXT: emerging designers from South Korea.

2019 S/S Hera Seoul Fashion Week.

GENERATION NEXT section of Seoul Fashion Week highlights new and emerging Korean designers. Over the course of four days, 24 up-and-coming independent fashion brands presented their collections to the public, international press and buyers. Here is my selection of the new generation of Asian designers straight from the runway in Seoul, South Korea.

MOON J

Established in 2015.

Designers: Jay Jinhee Moon

MOON J “Momentary Beauty” collection is inspired by Etel Adnan’s emotive use of color in her artworks and Marie Curie’s stance toward life. Designer Jay Jinhee Moon uses heavier fabrics to give structural strength to the tailored silhouettes and is not afraid of adding bold yet understated details, such as buckles, buttons, pleating, and ribbons.

BEST of GENERATION NEXT: emerging designers from South Korea.

2019 S/S Hera Seoul Fashion Week.

GENERATION NEXT section of Seoul Fashion Week highlights new and emerging Korean designers. Over the course of four days, 24 up-and-coming independent fashion brands presented their collections to the public, international press and buyers. In our second part we are bringing you the more sophisticated rising designers straight from the runway in Seoul, South Korea. Explore my selection of the new generation of Asian designers straight from the runway in Seoul, South Korea here.

MINJUKIM

Established in  2015.

Designer: Minju Kim.

INSTAGRAM:@_minjukim_

MINJUKIM “Cloudlike Picnic” collection draws upon the designer’s memories of the time spent in Antwerp with her friends. From the flower-shaped pastel dresses, to structured shirts and tunics, to jackets that double as mini dresses, to flower-patterned headpieces — Minju Kim combines everyday life with fantasy play, whimsical elements with refined craftsmanship and couture approach to create a highly cohesive collection.