#stadiums
Target Center?
The Minnesota Timberwolves are looking to advance in the NBA playoffs. This past week the team hosted two games on their home court at Target Center. The arena has always been named Target Center, since Target acquired the naming rights when the facility opened in 1990. The new arena’s name was not popular with everyone in the early 1990s, however. In November 1990, the local Elliot Park neighborhood newspaper, The Surveyor, asked a few local residents if they could “suggest a better name for the Timberwolves Arena than Target Center.” Here’s what they said:
Jason Friendt: I don’t like the name. It would have been better if they’d named it after an important person or someone who’s contributed a lot to the city.
Pat Nortwen: I can’t think of anything, but I don’t like Target Center. I think it’s dumb.
Rob Butler: It’s a dumb name. I don’t know what I’d call it – maybe cement and neon.
Photos from the Minneapolis Community Newspaper Photographs andCity of Minneapolis Collections in the Hennepin County Library Digital Collections.