#1970s fashion

Isabelle Adjani on the set of André Téchiné’s film Barocco, 1976

Go Gap Happy. 

Mademoiselle. August. 1976.

Introducing Primizia for Maidenform. The pick of Italy’s delicious new crop of underthings. 

Cosmopolitan. August 1979.

Please pick the flowers! 

Lilly Pulitzer. 

Vogue. August 1, 1971.

Lilly Pulitzer is known as the Queen of Prep, and is synonymous with bright floral prints. The funny thing is, the brand was pretty much started as a fluke. Being that the Pulitzers owned citrus groves in Florida, they opened a juice stand in Palm Beach. Squeezing oranges created a mess, so she made a dress to mask it with the printed fabric that the brand is known for. With so many compliments on the dress, she made some for sale at the stand, and soon the dresses would be far more successful than the juice. It also didn’t hurt that one famous former classmate of Lilly’s, Jackie Kennedy Onassis was photographed in her creations, which escalated the brand’s popularity among the socialite set. 

Arnold Schwarzenegger smoking weed. 1975

Wrangler, 1979

Lee, 1979

JP Zachariasen - Gunilla Lindblad Wearing a Bikini by De Weese (Vogue 1970)

David Bailey - Marie Helvin Wearing a Dress by Yves Saint Laurent Rive Gauche (Vogue UK 1975)

Mario Santana - Linea Italiana (Spring 1973)

David Hamilton - From the Book “Reves de Jeunes Filles” (1971)

Mike Berkofsky - Sue Baloo Wearing a Outfit by Biba (19 Magazine 1971)

Michel Picard- Versace Ad (L'Officiel 1979)

Patrick Lichfield - Britt Ekland (Vogue UK 1970)

Willie Christie- Dresses by Yves Saint Laurent (Vogue UK 1978)

Jeanloup Sieff- Molyneux “Vivre” Perfume Ad (1975)