#business identity
“The identity system for Lake house was inspired by local trail maps—encouraging guest to get out of their room and enjoy the Adirondacks. We used topographic patterns, mountain coordinates and created iconography around the activities available during each season. The color palette is minimal, letting the natural textures and landscape take center stage. A rustic red is used throughout, adding a pop of color that ties back to the rich heritage of the Adirondacks.”
Lake House branding by Tag Collective.
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“Hudson Made is an online retailer selling highly curated artisanal products from the Hudson Valley, North Country and Brooklyn. Small batches. Limited quantities. 100% American made.
Late-19th century influences of the Bates stamp and the classic practice of letterpress printing hark back to an earlier time, while maintaining the refinement and clean lines of modernity for this brand identity.
The branding also reflects Hudson Made’s emphasis on what is handmade, invoking nostalgia for a time past and a return to the simplicity of production limited to the human touch. Handmade crafts also guarantee each product’s utter uniqueness, and the impossibility of two ever being alike.”
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