#identity creation
“The identity system for Lake house was inspired by local trail maps—encouraging guest to get out of their room and enjoy the Adirondacks. We used topographic patterns, mountain coordinates and created iconography around the activities available during each season. The color palette is minimal, letting the natural textures and landscape take center stage. A rustic red is used throughout, adding a pop of color that ties back to the rich heritage of the Adirondacks.”
Lake House branding by Tag Collective.
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“In February of 2014 Marie & Claude LaPonte Launched Puree, an organic medicinal vegetable garden where consumers can have access to naturally farmed food located in there very neighborhoods.
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“Source is a UK based restaurant aiming to showcase the best of seasonal British ingredients.”
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“The mission of The Makers Union is to create a chain of small educational craft workshops around the nation established in urban areas. It’s a completely unique store front, where craftsmen and makers of all kinds can pay a monthly fee gaining access to shop equipment, tools, and classes.”
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“The client is a grown up couple who has a family business in Saltillo Coahuila. They harvest the fruits themselves and transform them into traditional candy and preserves.
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“The brand focuses on the sensorial experience of furniture. With all materials more so in wood, it is alive, it is a vehicle for fragrances. Have you ever gone to a show room or a fancy high-end house, stepped in and knew by the smell, that this place was indulgent and expensive. Chances are its because of the complex and harmonious smells that bring us to this conclusion.”
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“Hudson Made is an online retailer selling highly curated artisanal products from the Hudson Valley, North Country and Brooklyn. Small batches. Limited quantities. 100% American made.
Late-19th century influences of the Bates stamp and the classic practice of letterpress printing hark back to an earlier time, while maintaining the refinement and clean lines of modernity for this brand identity.
The branding also reflects Hudson Made’s emphasis on what is handmade, invoking nostalgia for a time past and a return to the simplicity of production limited to the human touch. Handmade crafts also guarantee each product’s utter uniqueness, and the impossibility of two ever being alike.”
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“Brassneck Brewery is a new retail brewery in the Mt. Pleasant neighbourhood of Vancouver, BC. Brassneck offers brewed on-site selections at their growler fill station or in their tasting lounge. Post was commissioned to establish Brassneck’s visual identity; the identity makes use of bold typography, starkly contrasted by more loose, whimsical ink drawings by artist Maggie Boyd.”
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