I didn’t go to that many London Fashion Week shows this season. Unless you’re writing daily roundups, there’s really no reason to attend back to back shows when you can watch most of them on Instagram Stories. The exception is super-dramatic shows (Ashley WilliamsandBurberry sound like they had the best music) and shows where I’m personally invested in the brand.
From the inspiring subculture-dedicated section of Fred Perry’s website: ‘Casely-Hayford’
‘Q - The idea of passing garments down through the generations feels very appropriate for now, as consumers are becoming increasingly focused on a slower, more ethical approach to fashion…
A - I really wanted to hit home that message, of the foundation of the collaboration. I hope it adds value to the garments, so maybe people will look after them longer and cherish them.’
