#mythologies
Is your consciousness created by marketing?
In our everyday life, we are brought into a world of ‘otherness’ through the induction of language other than that of our own. In particular, here, I mean the language of the product; food and drink, clothes, anything which can be marketed. Our own life contains its self within a field of language, I.E. that language which is natural for us to use and think through and with. Each field of…
The World as Object- Roland Barthes
The simple act of perception transforms the objective landscape into a human landscape. The Dutch masters have used the canvas as a metaphor for the way that we do this. Their paintings have traditionally shown a world which is utilized by the human. It has also depicted cultural divide between the patrician (the rich, who have power) and the peasant (who are subject to the power of the…
Mythologies- Barthes on… Ornamental Cookery
Modern depictions of food are concerned more with artifice and ideology than with genuine potential as food to be eaten. Food in our magazines and on television isn’t ‘real’ food. This is what Barthes concerns himself with in Ornamental Cookery. He explains how food in contemporary culture as been given an artificial reality to repackage it as a dream of smartness and sophistication.
If you open…
How we reduce our lives to symbols and narratives
A picture is about what is included in it. There is an argument to be made that the meaning of a picture is also to be found in what is omitted from the frame, but what is included needs to be seen first in order to establish what is missing. In this way, the totality of a picture’s meaning is present in virtue of its contents. This principle applies to our social world too. What we know about…
Colorscript I did for my graduation movie “The HUNT”
Here is the link to watch THE MAKING OF
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Photographer: David McGough
“The Deadheads are doing the dance of life and this I would say , is the answer to the atom bomb.”
“I had a marvelous experience two nights ago. I was invited to a rock concert. I’d never seen one. This was a big hall in Berkeley and the rock group were the Grateful Dead, whose name, by the way, is from the Egyptian Book of the Dead. And these are very sophisticated boys. This was news to me.”
“Rock Music has never seemed that interesting to me. It’s very simple and the beat is the same old thing. But when you see a room with 8000 young people for five hours going through it to the beat of these boys … The genius of these musicians- these three guitars and two wild drummers in the back… The central guitar, Bob Weir, just controls this crowd and when you see 8000 kids all going up in the air together… Listen, this is powerful stuff ! And what is it ? The first thing I thought of was the Dionysian festivals, of course. This energy and these terrific instruments with electric things that zoom in… This is more than music. It turns something on in here (the heart?). And what it turns on is life energy. This is Dionysus talking through these kids. Now I’ ve seen similar manifestations, but nothing as innocent as what I saw with this bunch. This was sheer innocence. And when the great beam of light would go over the crowd you’ d see these marvelous young faces in sheer rapture- for five hours ! Packed together like sardines! Eight thousand of them ! Then there was an opening in the back with a series of panel windows and you look out and there’s a whole bunch in another hall, dancing crazy. This is a wonderful fervent loss of self in the larger self of a homogeneous community. This is what it is all about !”
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Most of Barthes I find quite accessible: he uses imagery and I can understand. But right now, there is a sentence in “Soap-Powders and Detergents” that I have read FOUR TIMES and cannot understand.
Barthes, you’re making me crazy.
