A flame-haired Femme Fatale, dressed in black, launches this midnight-blue beast of an auto into the foggy night: a masterpiece! Exceptionally rare, this poster finds Loupot at the absolute apex of his transition period between Switzerland and France, between domestic traditionalism and aggressive Modernist experimentation. According to Loupot’s son, Jean-Marie, until this point Loupot was hired by printers; this was likely his first direct commission from the advertiser (alongside his wildly successful Philippossian Cigarettes, see PAI-LXX, 443). The typeface, with which he’d been experimenting with since at least the previous year (see “Plantol,” PAI-XXI, 270) now achieves a refined state of Deco precision. This poster appears to be the sole remnant of any flirtation the advertiser Charles Philippossian had with the auto industry. However, it’s clear that the brilliance of this piece served as Loupot’s introduction to an entirely new market, as a creator of the new Art Deco aesthetic. In the following years, he’d create superb work for Swiss Grand Prix autos and motorcycles; Austin Tractors; and Voisin Autos, before defining the industrial Art Deco aesthetic at the 1925 Expo, and with classics such as “Stop-Fire.” An important work by this artist. Exceptionally rare.
It’s a red, red, ripping and roaring sunset in this gripping design by Falcucci. Created for the second running of the Monaco Grand Prix, it’s arguably one of the best created for the event. (The first Grand Prix was just announced with text; this the first image done for the competition.) We don’t know the maker of this blazing white beast of a racecar, but René Dreyfus took the checkered flag that year in his Bugatti T35B.
This absolute monster of a chassis, careening out of a Tricoleur sky, bounding along with wheels in the air, is not exactly correct. It appears to be a hybrid of the 1913 and the 1916 Peugeots, which each won the Indianapolis 500: the wishbone front suspension is 1916; the configuration of the chassis, more 1913; but the actual artifacts have a slight upward curve as the hoods reach the steering wheel. Instead, Vincent decided to streamline the car into a totem of power and speed, making the drivers nearly invisible behind the gargantuan engine block. By 1919, Peugeots were among the world’s fastest – in addition to the Indy wins, they broke the world speed records at Brooklands in England, and took the French Grand Prix as well. These roadsters weren’t the average consumer’s Peugeot, but that wasn’t the point for Vincent. Blasting a future driver with the force of speed, power, and Frenchness? Definitely.
