uxdesign - TumblrViewer

LIVE

Traditionally I come from a country where coffee is a staple moment of everybody’s routine at home or outside. In Italy you start the day heating your moka and waiting for that unique sound ready to serve two small cups; if you’re on the go, your espresso and a Nutella croissant with the newspaper under your arm depict the average bar goer in the morning. Plenty of cafes placed here and there that offer this important drink at any time of the day.

In Italy there isn’t that status-quo of tallorgrande paper cups to carry around while going to work or while driving to get the kids from school. However, the market for coffee in North America is a well established business that in the last twenty years managed to go beyond the beans, entering a whole new dimension of corporate branding and personal status.

Today sporting a cup in your hands is not about taste anymore, but about who you are. That cup is a beacon sending a subtle message to others about your life style and preferences. Corporate identities acquired a more powerful aspect when designers begun working with the experience element to be used in the equation. Advertisers could only go so far in convincing people to buy this or that product, that’s why understanding the user was essential to the business.

Famous brands like StarbucksandTim Hortons are the two essential names in coffee consumption in Canada. The former constitute a different brand loyalty from customers than the latter which attracts a different crowd. Starbucksis not just coffee but a way of life. Those who hold that large white paper cup with the green logo on it are not just drinking their beverage, they are telling others around they belong to another plain of society, usually a middle class and above, and they enjoying being seen with something in their hands that is a totem of status-quo: I can afford an expensive coffee and I belong to a circle of people similar to mine (usually the white collars).

On the other hand the Canadian chain Tim Hortons is a business which belongs to a broader percentage of the population; it encompasses the average Jane and Joe which rise early in the morning to go to work, who hold a trade which involves labor and specific manual/technical skills; I’m thinking about your neighbor carpenter, your middle school teacher, the plumber who just repaired your sink, the road worker with the yellow vest. It’s essentially a blue collar coffee for it’s accessible price and quality.

Two distinct cups for two distinct brands. Starbucks focuses more on the logo to visually engage those around the cup in suggesting status; Tims sports a different interaction with the user to engage a larger crowd through cost and quality accessibility.

The behavior of these two brands is visible everyday at any moment, whether at the mall, outside offices, while doing groceries, at the bank. Those who spend twice as much for coffee at Starbucks want to be seen, and that’s why the cup is designed to stand out: white with the bright and visible logo that is unique and easy to identify. It never changes. Whereas Tim’s has its cups shifting throughout the year in style with different seasonal themes and prize winning months (Roll Up The Rim contest).

So, in this quick analysis of coffee, the choice of cups goes beyond the beans; it’s not just the quality but a way of expressing one’s personal status and kinship to a specific mindset or group of people. There are other brands that might have worked too making the comparison; however, in Canada this polarization of brand choice offers an outstanding window of user behavior just by looking at a cup of coffee.

@12hedron

Mon, 16 Oct 2017 16:01:25

Where are 3D TVs now? Some of them are resting unused inside people’s homes while others are left to the dust inside unknown warehouses around the globe. One thing sure is how this technology was just a fad for tech-gullible buyers who where to quick on the wallet.

But why did 3D TVs failed? They did because of their technological limitations,costs, and timing, but most importantly because of the physical limitations our bodies impose. This means there are certain conditions for which this technology did not account for despite being their primary target: the user.

The costs of a 3D television after 2010 would be in the four-digit bracket for the average consumer, an unfortunate expense as millions of people in north America just switched to HD TV sets to meet the latest cable and internet streaming standards.

Timing was also unfortunate as the shrinking of devices and increase in content availability meant people would spend less time at home, more on the go with their tablets and smartphone becoming increasingly powerful. It’s curious to see if any research was ever made by Samsung, Panasonic, LG, in terms of usability for the medium-short term of wearable techs such as the compulsory 3D glasses for the user to wear. Here I wrote about such technologies and their limitations.

The most important characteristic ignored by TV manufacturers was the user. It looks as if screens and 3d glasses were never considered to be properly developed for people, this because the body can tolerate so much external inputs before it starts reacting with different results. Think of you wearing boots all day and the relief when removing them at the end of the day.

Our sight depends upon the fragile organs eyes are. They already get stimulated constantly throughout the day with technology, now imagine stressing them further more for two or three hours at the time just to see approximate 3D figures out of a movie from the TV. This resulted in people ditching such high investment for the little outcome of entartainment and therefor a bad user experience..

3D television has stopped existing because there is no current technology that can properly display pictures beyond the flat condition of the screen. Yet it manages to influence this decade movie productions with great pictures like The AvengersandThe Hobbit, with their sequels offering a much viable narrative enclosed in the theater because that’s where proper movie experiences belong.

#3dtelevision #movies #user experience #uxdesign #television cinema #technology

@12hedron

Sun, 29 Dec 2019 14:13:49

Join WRLDIE! #Nonprofit #SocialMedia Network. [Link in Bio] Better World & Future Pages, Groups, Channels, Walls, Events, Posts, Profiles, Chat, Shop. #ChangeTheWorld & Help Others.

#webdesign #design #graphicdesign #website #webdevelopment #marketing #webdesigner #digitalmarketing #web #branding #seo #ui #ux #webdeveloper #websitedesign #socialmedia #uidesign #wordpress #uxdesign #business #logo #designer #socialmediamarketing #html #creative #css #ecommerce (at Costco)
https://www.instagram.com/p/B-SfKvYAdJZ/?igshid=6x0vjp9arp6