Poster Advertising Herman Miller’s ‘Modular Sofa Group” Seating Range by Ray Wilkes. Dated 1976.
“Nicknamed the Chiclet, after the candy-coated gum, this modular sofa group’s components could be taken apart, rearranged, interspersed with table pieces, and screwed back together using a simple Allen wrench. In this poster, the rainbow of colors serves as a shorthand for consumer choice and customization.”
