#coco chanel
Karl Lagerfeld released that the debut of his short film ‘Once Upon A Time…’ will be out May 8th, and i am so excited to see this! We’ve been given a sneak preview clip lasting only 45 seconds which shows Keira Knightley starring as the one and only Coco Chanel, the film also stars other actresses such as Clotilde Hesme, Stella Tennant and Lindsey Wixon. The film will be shown first in Singapore, 8th May, 100th anniversary of the opening of Chanel’s first boutique in Deauville.
Kelly xxx
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New Baby <3 on <a href=“http://weheartit.com/entry/112652742?utm_campaign=share&utm_medium=image_share&utm_source=tumblr”>We Heart It.
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Rouge Coco: Chanel gets an A+ in lipstick naming
This March, Chanel will relaunch its flagship lipstick range Rouge Coco, first commercialised in 2010. The lipstick has a new formula and an array of new shades.
Naming make-up hues answers to the same requirements as naming any luxury product: it needs to be aligned with the brand’s values, history, perception and with the way it wants to market the item. For beauty, the additional challenge is to appeal to the aspirational customer who might make their first brand purchase via make-up.
Inits previous, currently-on-the-shelves iteration, the Rouge Coco shades were somewhat related to Chanel’s history, with names such as Cambon, Gabrielle, Magnolia, and even Superstition (Coco Chanel was highly superstitious).
For 2015, Chanel has tightened its lipstick-naming strategy, looking to its founder’s nearest and dearest: her lovers for the reds, her family for the nudes, her muses for the corals, her best friends for the pinks and artists for the plums.
I love both the idea and the execution. Chanel is one of the few fashion houses who has managed to keep its founder’s mystique alive and central to its marketing. The Rouge Coco naming is the latest example of it.
Digital storytelling in the US and France
Although the relaunch has yet to happen, the new Rouge Coco has already been announced on the Chanel websites. The associated storytelling very much depends on the market and country.
In the US, the brand only lists shade names alongside visuals of the product. It does with the background in an introductory paragraph, never going into the details of who each colour was, which I found quite frustrating.
‘[…] named for Coco Chanel and the friends, artists and lovers who inspired her. Five colour ranges celebrate her intimate circles. Every shade tells a story … a colourful expression of Mademoiselle’s life and legend’ (Chanel.com United-States, retrieved 18 February 2015)
On its French website on the other hand, Chanel delivers high-level biographical details of the men and women behind the shade names, each following a set format: opening with two adjectives describing the spirit of the shade; a short sentence explaining the spirit of the woman who would wear it; and a closing sentence explaining who the shade is named after.
For instance, for the red Arthur: ‘Free and determined. For the bravest who listens to her heart. Named for Arthur Boy Capel, Coco Chanel’s greatest love.’ (Chanel.com France, retrieved 19 February 2015, translation my own)
Or the deep plum Emilienne: ‘Atypical and charismatic. For avant-gardists ready to take the lead. Inspired by music-hall artist Emilienne d’Alençon, one of the first to wear Chanel.’ (Chanel.com France, retrieved 19 February 2015, translation my own)
And finally, the bright coral Coco. Despite her extensive network, Chanel was always about Chanel: ‘Radiant and at ease with herself. For the impulsive who fully lives and grabs the moment. Just like Coco Chanel.’ (Chanel.com France, retrieved 19 February 2015, translation my own)
Chanel currently holds two spots on the top 10 best-selling female fragrance list in the US with Coco Mademoiselle and No.5. Yet Gabrielle Chanel, the woman, doesn’t enjoy the same fame there as she does in France where, as part of the national culture, she is the subject of multiple biopics and biographies.
For instance, Anne Fontaine’s 2009 movie Coco avant Chanel only made $6,113,834 in the US compared to $8,680,317 in France, despite a much smaller market (Box Office Mojo data). Starring Audrey Tautou, the film focused on the early Chanel years: her friendship with Emilienne (Emmanuelle Devos), her love story with Étienne Balsan (a dramatic red in the Rouge Coco range, in the film played by Benoit Poelvoorde) and her eventual decision to leave him for Boy Capel (Alessandro Nivola).
The same year, Jan Kounen’s Coco Chanel & Igor Stravinsky told the affair between Mademoiselle (Anna Mouglalis) and the famed music composer (Mads Mikkelsen).
“Igor” is absent from the Rouge Coco range. Maybe Chanel decided to keep some names aside for later additions. Or maybe the names not mentioned say as much as the listed ones about the story Chanel wants to tell about its founder. Even though Mouglalis is a long-term house muse, the brand didn’t support Coco & Igor, while it was involved with Fontaine’s movie. In fact, Tautou was the face of Chanel No. 5 for several years.
The affair between Chanel and Stravinsky is disputed. In the beautiful and very official CHANEL and her world Friends, Fashion and Fame (I was gifted it at a Chanel PR event five years ago), Edmonde Charles-Roux describes the months Kounen shot as a torrid love affair during which “Stravinsky, who for a while had made his home in the couturière’s villa”. Even if theirs was a platonic friendship born of shared creativity and mutual respect, I feel Igor had a space at least among the deep plums. Maybe next season.
Photos: 1, 5 and 6 from Stephanie Zwicky; 2 and 3 New Rouge Coco campaign with Keira Knightley; 4 Rouge Coco US landing page graphic; 7 - 9 Rouge Coco colours; 10 Previous Rouge Coco ad
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Hey!
I’ve decided to do a series of portraits of people that influenced me as an artist and human being. It’s gonna be kind of my personal expression of those people and fictional characters.
So, number one is G-dragon from Korea! K-pop singer, song writer, producer. artist and faschionista.
He always reminds me that being different is absolutely delightful.
Please do not repost or edit! Reblog if you like this artwork!
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Chanel Spring 2019
IG: Jaydacheaves “You know you bad when you can pose from any angle " - March 20th, 2022
IG: Jaydacheaves “ The girls that get it.. GET IT ” - Miami, Florida 3/11/22
Chanel’s symbolic colours
↳ Black and White together
Black and white together, because one cannot exist without the other; because they are absolutely pure and in perfect accord; because they are the streak of Karl Lagerfeld’s pen; because they are the signature of Chanel. (x)
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Chanel’s symbolic colours
↳ Red
Red because “it’s the colour of life, of blood” as Gabrielle Chanel said. Red because it permits, when used as a lining of a purse, a quick find of what one is looking for. Red because, worn on the lips, it became Gabrielle’s signature and her declaration of good spirit. “If you’re sad, add more lipstick and attack. Men hate women who weep.” Mademoiselle asserted. Red, bacuse it is the colour of passion, of courage, of fire and of energy. (x)
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Chanel’s symbolic colours
↳ Gold
Gold, because it embraces both the genuine and the faux: the genuine gold given to Gabrielle by the Duke of Westminster, the imitation gold of the costume jewelery that she endlessly invented. Gold because of the religious relics and the clerics’ brocade robes that ornamented her childhood. Gold because of the treasures from St Mark’s Cathedral in Venice, the Byzantine Empire or the baroque art that always inspired her. Gold, because it shines within the n°5 bottle, because it adorns the chain of the quilted bag and the buttons of suits. Gold because it is the triumph of Chanel. (x)
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Chanel’s symbolic colours
↳ Beige
Beige because it’s warm, simple, natural; because it’s the colour of Mademoiselle’s native Alvernia, the beaches of Deauville, Biarriz, and the Venetian lido. Because it is for her the colour of the outdoors, of a natural complexion and the healthy glow of skin kissed by the sun. Beige because, against the sacred union of black and white, it offers a counterpoint, an element of neutrality and heightened elegance. Beige because with Chanel make-up it revives the skin. (x)
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Chanel’s symbolic colours
↳ Black
Black because it accentuates the essential and recalls the monastic rigor of the uniforms of the Aubazine Orphanage. Because for Gabrielle Chanel it “reveals a woman’s radiance”.
Thanks to Chanel, black evolved from the garments of servants and those in mourning to become, since 1926, the color of elegance, epitomized by the little black dress.
“I imposed black; it reigns still because black trumps all” Madmoiselle declared.
Black because it creates depth among other colours, because it stands out against a white label, shines in the make-up cases of luxurious lacquer, lines eyelids and enhances lashes. (x)
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