As of July 2016 across major Canadian cities Uber passengers can now tip their drivers through the app feature when completing the ride. In the past there were talks about implementing this option as users felt compelled to give that extra for a good experience.

Before Uber I used to catch a cab here and there around Toronto mostly arriving to destinations off the public transit reach or when going for big groceries. Then I switched to Uber for obvious reasons or price, practicality, quality, service, and was very happy to have embarked a whole new side of the sharing economy.

When riding on a taxi I used to give tips since we all know it can make a difference at the end of the month for the driver. However, I grew unsatisfied with cab service quality as fairs gone up, car quality gone down, especially for those routes taking passengers in and out of the airport. So I decided to switch.

Uber now has set the ability to give that tip to your driver with a preset sum of your choice. I’m a bit in the fence over this decision as tips should be give to those who deserve it for extraordinary service. The app already allows to express your driver’s rating and to send a thankful note as an additional way to remark what part of the experience was above your expectation.

I ask myself if the system is setup in a way your driver won’t give you a bad rating should you decide not to provide the tip because the ride was fine, but also because it was expected to go that way. Tipping should be a personal choice an not a moral tax based on quality.

Your waitress or barista at your local cafe will benefit when you drop that change into the jar on the counter that has a “thank you” note on it. We also understand that tipping these people is helping them compensate for the low hourly wages that alone aren’t enough to pay for the bills.

The process of tipping has long become so widespread in Canada there’s a minimum 15% to be given when sitting at restaurants, and that happens whether the service was sufficient or extraordinary, almost without discrimination. So customers will most of the time abide in case they receive the judgment stare from their server.

Personally, I always believed the tip is an extra people deserve if they went beyond their call of duty in a context of meritocracy, not on entitlement. I’m happy to provide more than what the bill states to the person that serviced me, but it shouldn’t be a taxation on the customer when service is mediocre at best.

My worry over the Uber tipping feature is that it will spark a guilt trip by riders into giving tips based on a subjective feeling and not on actual performance, or that a fear to receive a bad rating will trigger tipping. After all, when the driver is on time, drives safely, is polite, he or she is just doing the job as expected by contract with Uber.

We all saw it coming sooner or later amidst a changing panorama of retail market conditions. Sears will close 59 stores across Canada after seeking court protection from its creditors in a move to restructure itself, but will this be enough?

For over a decade Sears has been suffering the test of time in the retail sector, having entered the 21st century without a solid plan to fight the competition, and the new online platform for retail distribution.

I remember the shopping experience even before Sears acquired Eaton in Canada in 1999, back when the Toronto flagship store downtown at Yonge and Dundas represented an important landmark for the pre-eCommerce era.

Today Sears is folding after a series of bad decisions made in their American HQ by the top management team, which failed to understand the modern market model of the new century. They blame it on Amazon but the mistakes started to happen twenty years ago, before the online shopping giant became a sensation.

How does  such big brand name miss the target?- some may ask in a bit of confusion. One part of the answer can be found in the lack of vision of the company in understanding the market, the absence of storytelling, but most importantly the customer and its needs.

Here’s a list of mistakes Sears collected through the  years:

• lack of multimedia strategy and innovation
• no significant digital platform to sell their products online
  
• old design store which provided a look and feel of early 90s
  
• same old brands and lack of new ones (aka stale style)
  
• weak new logo and branding strategy
  
• worn out management
  

All in all we cannot only blame business disruptors like Amazon for Sears’ failure to understand the market, but surely the archaic methodology of interfacing towards customers has contributed to its demise. Blame the old school marketing department that prefers relying on numbers rather than listening the true needs of the shoppers out there.

That’s the very same marketing department that constantly believed paper and flier ads were still a thing. Boy, they were wrong. Mailboxes constantly stuffed with pamphlets and seasonal catalogs failed to engage the Millennial generation (and became a nuisance for homeowners), but rather appealed to the same old crowd of customers for the past decades.

However shopping habits evolved with the competition selling different products to different crowds. Sears failed to understand their marketing strategy had a foot stuck in the 20th century. They dismissed storytelling to engage buyers and kept selling the very same products the competition had at cheaper prices.

It’s sad to see such iconic brand slowly fading to black, but new commerce platforms are emerging willing to listen customer first and most importantly willing to adapt to changing times.

Podcast: Play in a new window Download

Building a significant, memorable and useful online brand requires much more than imaginations, viral cat videos or figuring out the right way to replay

Digital noise isolation requires more like hopping on the newest social shiny know-how object.

At the coronary heart you must earn consideration, belief and motion. Social foreign money online as we speak = attention + action. You want each. To do this, it is advisable discover ways to connect with individuals in a possible way. It is advisable to understand how know-how can be used more as a human, make individuals snicker, share their story and encourage them to act.

Individuals purchase individuals, no logos. Humanizing and communicating your brand in a method that makes your brand credible and straightforward to know is the key to breaking down digital noise to develop your corporation.

Listed here are 20 methods to make more of your brand:

Keep in mind that there have all the time been and can all the time be individuals.

1. Be really you.
There is only one you, be it the individual, the time. One of the simplest ways to attract a really perfect customer who creates power, mutual pleasure and value, provides your true colour shine. Do not fake you’re someone or a brand you are not. Find the true voice, character, tone and share it with the world. Life and business work so a lot better once we lived with a high human definition with out filters. Share your story and invite, take it with you and convey you along with you. Let them assist you to build. Whenever you win, all of them win.

2. Find where your passion cuts the chance to create and run business outcomes.
When your passion comes on, power, pleasure and happiness typically arouse you. Clients know this and are tempted to work with you organically.

3. Create a content calendar and plan.
While it might be enjoyable to wake up each morning and spontaneously ship content material to many social profiles, the outcomes grow exponentially when you take the time to design your content. The more you give attention to the appropriate viewers, objectives, objectives and strategies that appeal to your perfect audience, the more successful you’re. Download our social media content material calendar and additional assets.

four. Really feel and love your viewers.
Think of the brands you’re keen on. What does it love about them? The more you already know your audience and the perfect buyer, the higher you possibly can create content material, services which might be relevant to them. Personal experiences make your brand more significant and memorable. Create constant, significant and distinctive experiences that separate you from the status quo. Download Viewers Analysis Software.

5. Know your values.
Know your biggest strengths, weaknesses, and alternatives to improve. If you find yourself crystal clear if you give the worth that you simply serve to the perfect audience and clients, you’ll come out of the gang for them. They assume “hey … that the brand has exactly what I need now!”

6. Know the objectives of the general public for all times or business
We have to encourage our audience to contact us to assist them obtain their objectives. Once we do that, by default, we achieve it because they are one and the identical. Encourage – Join – Attain!

7. Create content that may help your viewers reach their objectives
How are you going to help them save time, make more cash, shed some pounds, feel higher, sleep more and hold going. Know what they need and then create content that may help them achieve their biggest goals. Then, you create content that gives a path, a roadmap, and practical steps to help them achieve the desired state or degree of success.

eight. Create content material that evokes and authorizes.
Information is power. Encourage your viewers to work with content that provides them the prospect to win! Inspiration doesn’t match the hyperlink to a weblog publish or gross sales page. Really hook up with the guts if you wish to stompin the status quo. Create content material that is straightforward to digest, share, and keep in mind. Inspirational quotes or brief stories that individuals are related to are each good ways to create significant and galvanizing content without spending time.

9. Get visible… like in actually good footage.
Do not send the same stay pictures and artistic content, weblog posts, movies, Instagram, Linkedin, and e mail. Utilizing our free content calendar model, you’ll be able to make certain that your content material is organized and that it’s easier to create beautiful visible pictures which might be constant, fascinating, and driven by your clients for what you want.

10. Doubling to at least one specific business or area of interest.
Get a laser targeted on a area of interest with experience and case studies. Develop into the business chief and trusted advisor. Focus your concentrate on enhancing and prioritizing content production, in all areas of efficient advertising and content material manufacturing, promotion, promoting, and advertising.

11. Doubling with one or two social networks
At the Social Profitable Schooling Academy, we train students a three-level strategy to prioritizing social networks. It is all the time higher to start out with one or two social networks that may have a great presence vs. unfold yourself too thin than you’ve got the time or price range to realize a measurable return in your investment. Going deep might help you create an authentic connection with the target group and create a more human character. Much less is absolutely more.

12. Discover potential rivals that your business is lacking.
For example, we jumped to LinkedI 14 years in the past once they have been still in beta. We now have constructed our group and network since. Others in our business are implementing a lot more LinkedIn than job search, and that is likely one of the greatest methods to connect with professionals, we have already got a strong community of 365,000 followers and over 25,000 connections. These links have been rising for more than 14 years and provide the leverage effect of considered one of our largest social community ROI, our advertising Nutz. Connect me to LinkedI and my companion Josh Moore.

13. Doubling one or two advertising instruments corresponding to video, visual or audio.
Have you thought you have been digging deeper into video and / or loud? Ready to launch a new podcast or YouTube video channel? Choose one and find methods to add content material to succeed in new audiences. Add a second layer of context and relevance to not just pull present hyperlinks and re-engage them with your brand, but in addition join new individuals and create new pals!

14. Touch the private brand YOU FACTOR!
Individuals buy from individuals they know and trust. When was the last time you awoke within the morning excitedly to discuss the social media emblem? Spend money on your private brands, and the quantity of rewards will increase in constructing relationships, constructing trust, and doing business. Eliminate the difference between authenticity and transparency and know that you simply don’t should share all the things you do 24/7 to build a rock-strong personal brand that delivers results. Prioritize social networks, content, and instruments to attach with the perfect viewers, clients, impressive brokers, and companions you need to work with.

15. Power with OPC – different individuals’s content and group. You don’t have to start out your digital and social media alone. Join with other business leaders, resembling influence makers, well-connected thinkers, both online and offline, to share their content. Build relationships. Participate in strategic, enjoyable and galvanizing joint advertising campaigns that ignite the public. Take heed to this podcast for assist. Take heed to the podcast + learn the blog submit: Ignite your brand with the facility of OPC – content material and group of other individuals

16.
Think about getting your visitors to your website or weblog a number of occasions after their first or recurring visits? Touch paid social media promoting and in addition goal paid advertisements on other blogs, web sites, and social networks they visit. An instance can be to focus on them on YouTube in the course of the weekend once they watch videos of their favorite interest. Concentrating on works amazingly as a result of you’ll be able to goal and merge with them by adding manufacturers. It takes 6-7 manufacturers before someone remembers the brand.

17.
Although your competitors is more apprehensive about everybody else’s perspective, sounding and performing … dig deep into the info. When the market begins to maneuver, find out why. If you feel you’re not dropping your edge, don’t be afraid to show. Nevertheless, you can also make use of the knowledge and make intelligent selections that may assist you to outlive, but will achieve each the brief and the long term. Typically, short-term sacrifices lead to long-term income. Enterprise success right now is more of a marathon than a dash. You’ll be able to win the marathon by preserving yourself and your staff in addition to coaching and the newest tendencies and greatest practices to win your market and market niche.

18. Concentrate on massive image and large good points.
The steps of the best baby which are geared in the direction of a bigger imaginative and prescient be sure that you win. Don’t go down with small setbacks or short-term losses. Imposter syndrome is actual and may kill your creativity and confidence when you give it. You win and lose provides and even social media followers. Nevertheless, the world is nice and there’s more to return from. Keep targeted in your objectives and by no means hand over.

19. Create once when using many.
Creates high-end content that you need to use again and again. This does not mean that you’re sending the same content material again and again. As an alternative, you possibly can create superb content material that may be sliced, diced and served in a variety of codecs, media, lengths and more. Get artistic and work sensible. It will allow you to stay agile while constructing a strong basis for evergreen content that may serve your viewers in the coming months and years. Read and take heed to the podcast:

20. Spend money on individuals.
You possibly can never go improper by making investments in individuals inside the group. Study and understand who they’re, why they’re there, what they need, what they need, who they breathe, where to hang around and more. The more you realize about them, the better you’ll be able to inspire, unite and serve them. Getting the Encourage Connection! By inspiring our audience to connect with us to help them achieve their objectives, we obtain by default, as a result of they are the identical.

Supporting assets:

Need assistance with branding to the subsequent degree? Social Profit Issue Coaching Academy and Advertising Nutz Can Help!

Social Winner may help you ignite content and brand structure to grow your on-line tribe and enterprise via social networks similar to Facebook, LinkedIn, Instagram and Twitter. 2019 is that those that are simply “hushed” to know, have to be out of the hustle and work smarter. Before you even take into consideration sending a video to Facebook, it’s essential to know who you’re, what the general public wants for you, and the way your efforts will convey worth to the general public and your company.

You need a structured plan to achieve success utilizing social media. The Social Winner will aid you develop your plan with objectives, objectives, and priorities inside 30 days!

Register now to turn into a founding member.

Need help with grinding in brand strategy, architecture, messaging platform, online presence, new product or service? Do you need to reap the benefits of social media, digital advertising and branding to develop your small business? Our Advertising Nutz workplace helps you construct, launch and optimize your digital and social brand presence to realize your objectives. Give us a cry and get to work!

Take Action: Obtain the Ultimate 2019 Content material Calendar Template.

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n.callMethod.apply (n, arguments): n.queue.push (arguments) if (! f._fbq) f._fbq = n;
n.push = n; n.loaded =! 0; n.model = & # 39; 2.0 & # 39 ;; n.queue = []; t = b.createElement (e); t.async =! 0;
t.rc = v; s = b.getElementsByTagName (e) [0]; s.parentNode.insertBefore (t, t) (window,
document, & # 39; script & # 39 ;, & # 39; https: //connect.facebook.internet/en_US/fbevents.js’);
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The post Humanize it! Build a more humane, reliable brand with these 20 strategies appeared first on Android Illustrated.

Trust and Relationships

Get Your Business

In the past year there has been a lot of global changes, and the focus on getting goods and services outside of a physical network of ‘who we know/ who is known’ became ‘a thing’. Suddenly online trading and sales was the way to satisfy needs, and this created many opportunities for entrepreneurs and businesses to adapt their offerings. To be found online was critical to…

View On WordPress

B2B Marketing In The Post-COVID World

Post-COVID, B2B marketing will need to undergo a dramatic shift.

Pandemics like this change the way business is done and the way people react to the world around them.

These shifts are major, often forcing us to change the way we interact with the world.

But pandemics are where innovation gains a foothold, and innovation within your marketing strategy has already become mandatory.

That same…

View On WordPress

Podcast: Play in a new window Download

Building a significant, memorable and useful online brand requires much more than imaginations, viral cat videos or figuring out the right way to replay

Digital noise isolation requires more like hopping on the newest social shiny know-how object.

At the coronary heart you must earn consideration, belief and motion. Social foreign money online as we speak = attention + action. You want each. To do this, it is advisable discover ways to connect with individuals in a possible way. It is advisable to understand how know-how can be used more as a human, make individuals snicker, share their story and encourage them to act.

Individuals purchase individuals, no logos. Humanizing and communicating your brand in a method that makes your brand credible and straightforward to know is the key to breaking down digital noise to develop your corporation.

Listed here are 20 methods to make more of your brand:

Keep in mind that there have all the time been and can all the time be individuals.

1. Be really you.
There is only one you, be it the individual, the time. One of the simplest ways to attract a really perfect customer who creates power, mutual pleasure and value, provides your true colour shine. Do not fake you’re someone or a brand you are not. Find the true voice, character, tone and share it with the world. Life and business work so a lot better once we lived with a high human definition with out filters. Share your story and invite, take it with you and convey you along with you. Let them assist you to build. Whenever you win, all of them win.

2. Find where your passion cuts the chance to create and run business outcomes.
When your passion comes on, power, pleasure and happiness typically arouse you. Clients know this and are tempted to work with you organically.

3. Create a content calendar and plan.
While it might be enjoyable to wake up each morning and spontaneously ship content material to many social profiles, the outcomes grow exponentially when you take the time to design your content. The more you give attention to the appropriate viewers, objectives, objectives and strategies that appeal to your perfect audience, the more successful you’re. Download our social media content material calendar and additional assets.

four. Really feel and love your viewers.
Think of the brands you’re keen on. What does it love about them? The more you already know your audience and the perfect buyer, the higher you possibly can create content material, services which might be relevant to them. Personal experiences make your brand more significant and memorable. Create constant, significant and distinctive experiences that separate you from the status quo. Download Viewers Analysis Software.

5. Know your values.
Know your biggest strengths, weaknesses, and alternatives to improve. If you find yourself crystal clear if you give the worth that you simply serve to the perfect audience and clients, you’ll come out of the gang for them. They assume “hey … that the brand has exactly what I need now!”

6. Know the objectives of the general public for all times or business
We have to encourage our audience to contact us to assist them obtain their objectives. Once we do that, by default, we achieve it because they are one and the identical. Encourage – Join – Attain!

7. Create content that may help your viewers reach their objectives
How are you going to help them save time, make more cash, shed some pounds, feel higher, sleep more and hold going. Know what they need and then create content that may help them achieve their biggest goals. Then, you create content that gives a path, a roadmap, and practical steps to help them achieve the desired state or degree of success.

eight. Create content material that evokes and authorizes.
Information is power. Encourage your viewers to work with content that provides them the prospect to win! Inspiration doesn’t match the hyperlink to a weblog publish or gross sales page. Really hook up with the guts if you wish to stompin the status quo. Create content material that is straightforward to digest, share, and keep in mind. Inspirational quotes or brief stories that individuals are related to are each good ways to create significant and galvanizing content without spending time.

9. Get visible… like in actually good footage.
Do not send the same stay pictures and artistic content, weblog posts, movies, Instagram, Linkedin, and e mail. Utilizing our free content calendar model, you’ll be able to make certain that your content material is organized and that it’s easier to create beautiful visible pictures which might be constant, fascinating, and driven by your clients for what you want.

10. Doubling to at least one specific business or area of interest.
Get a laser targeted on a area of interest with experience and case studies. Develop into the business chief and trusted advisor. Focus your concentrate on enhancing and prioritizing content production, in all areas of efficient advertising and content material manufacturing, promotion, promoting, and advertising.

11. Doubling with one or two social networks
At the Social Profitable Schooling Academy, we train students a three-level strategy to prioritizing social networks. It is all the time higher to start out with one or two social networks that may have a great presence vs. unfold yourself too thin than you’ve got the time or price range to realize a measurable return in your investment. Going deep might help you create an authentic connection with the target group and create a more human character. Much less is absolutely more.

12. Discover potential rivals that your business is lacking.
For example, we jumped to LinkedI 14 years in the past once they have been still in beta. We now have constructed our group and network since. Others in our business are implementing a lot more LinkedIn than job search, and that is likely one of the greatest methods to connect with professionals, we have already got a strong community of 365,000 followers and over 25,000 connections. These links have been rising for more than 14 years and provide the leverage effect of considered one of our largest social community ROI, our advertising Nutz. Connect me to LinkedI and my companion Josh Moore.

13. Doubling one or two advertising instruments corresponding to video, visual or audio.
Have you thought you have been digging deeper into video and / or loud? Ready to launch a new podcast or YouTube video channel? Choose one and find methods to add content material to succeed in new audiences. Add a second layer of context and relevance to not just pull present hyperlinks and re-engage them with your brand, but in addition join new individuals and create new pals!

14. Touch the private brand YOU FACTOR!
Individuals buy from individuals they know and trust. When was the last time you awoke within the morning excitedly to discuss the social media emblem? Spend money on your private brands, and the quantity of rewards will increase in constructing relationships, constructing trust, and doing business. Eliminate the difference between authenticity and transparency and know that you simply don’t should share all the things you do 24/7 to build a rock-strong personal brand that delivers results. Prioritize social networks, content, and instruments to attach with the perfect viewers, clients, impressive brokers, and companions you need to work with.

15. Power with OPC – different individuals’s content and group. You don’t have to start out your digital and social media alone. Join with other business leaders, resembling influence makers, well-connected thinkers, both online and offline, to share their content. Build relationships. Participate in strategic, enjoyable and galvanizing joint advertising campaigns that ignite the public. Take heed to this podcast for assist. Take heed to the podcast + learn the blog submit: Ignite your brand with the facility of OPC – content material and group of other individuals

16.
Think about getting your visitors to your website or weblog a number of occasions after their first or recurring visits? Touch paid social media promoting and in addition goal paid advertisements on other blogs, web sites, and social networks they visit. An instance can be to focus on them on YouTube in the course of the weekend once they watch videos of their favorite interest. Concentrating on works amazingly as a result of you’ll be able to goal and merge with them by adding manufacturers. It takes 6-7 manufacturers before someone remembers the brand.

17.
Although your competitors is more apprehensive about everybody else’s perspective, sounding and performing … dig deep into the info. When the market begins to maneuver, find out why. If you feel you’re not dropping your edge, don’t be afraid to show. Nevertheless, you can also make use of the knowledge and make intelligent selections that may assist you to outlive, but will achieve each the brief and the long term. Typically, short-term sacrifices lead to long-term income. Enterprise success right now is more of a marathon than a dash. You’ll be able to win the marathon by preserving yourself and your staff in addition to coaching and the newest tendencies and greatest practices to win your market and market niche.

18. Concentrate on massive image and large good points.
The steps of the best baby which are geared in the direction of a bigger imaginative and prescient be sure that you win. Don’t go down with small setbacks or short-term losses. Imposter syndrome is actual and may kill your creativity and confidence when you give it. You win and lose provides and even social media followers. Nevertheless, the world is nice and there’s more to return from. Keep targeted in your objectives and by no means hand over.

19. Create once when using many.
Creates high-end content that you need to use again and again. This does not mean that you’re sending the same content material again and again. As an alternative, you possibly can create superb content material that may be sliced, diced and served in a variety of codecs, media, lengths and more. Get artistic and work sensible. It will allow you to stay agile while constructing a strong basis for evergreen content that may serve your viewers in the coming months and years. Read and take heed to the podcast:

20. Spend money on individuals.
You possibly can never go improper by making investments in individuals inside the group. Study and understand who they’re, why they’re there, what they need, what they need, who they breathe, where to hang around and more. The more you realize about them, the better you’ll be able to inspire, unite and serve them. Getting the Encourage Connection! By inspiring our audience to connect with us to help them achieve their objectives, we obtain by default, as a result of they are the identical.

Supporting assets:

Need assistance with branding to the subsequent degree? Social Profit Issue Coaching Academy and Advertising Nutz Can Help!

Social Winner may help you ignite content and brand structure to grow your on-line tribe and enterprise via social networks similar to Facebook, LinkedIn, Instagram and Twitter. 2019 is that those that are simply “hushed” to know, have to be out of the hustle and work smarter. Before you even take into consideration sending a video to Facebook, it’s essential to know who you’re, what the general public wants for you, and the way your efforts will convey worth to the general public and your company.

You need a structured plan to achieve success utilizing social media. The Social Winner will aid you develop your plan with objectives, objectives, and priorities inside 30 days!

Register now to turn into a founding member.

Need help with grinding in brand strategy, architecture, messaging platform, online presence, new product or service? Do you need to reap the benefits of social media, digital advertising and branding to develop your small business? Our Advertising Nutz workplace helps you construct, launch and optimize your digital and social brand presence to realize your objectives. Give us a cry and get to work!

Take Action: Obtain the Ultimate 2019 Content material Calendar Template.

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n.callMethod.apply (n, arguments): n.queue.push (arguments) if (! f._fbq) f._fbq = n;
n.push = n; n.loaded =! 0; n.model = & # 39; 2.0 & # 39 ;; n.queue = []; t = b.createElement (e); t.async =! 0;
t.rc = v; s = b.getElementsByTagName (e) [0]; s.parentNode.insertBefore (t, t) (window,
document, & # 39; script & # 39 ;, & # 39; https: //connect.facebook.internet/en_US/fbevents.js’);
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em: & # 39; insert_email_variable & # 39;
);
fbq (& # 39; monitor & # 39 ;, PageView & # 39;);

The post Humanize it! Build a more humane, reliable brand with these 20 strategies appeared first on Android Illustrated.