#masters of branding

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DAY: 74/100 Richard Dawkins: “"Are You There God? It’s Me, Richard… Of Cours

DAY: 74/100

Richard Dawkins: “"Are You There God? It’s Me, Richard… Of Course Not: a dissection of theological and existential indoctrination in youth literature ”


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DAY: 71/100 Al Gore: “THE BEES ARE DYING -or- Seriously, You Should Really Start Listening to

DAY: 71/100

Al Gore: “THE BEES ARE DYING -or- Seriously, You Should Really Start Listening to Me! The Earth is Coming Apart at the Seams, but It’s Not Too Late!”


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DAY: 68/100Sylvia Plath: “"BREAKING THE ROOTLESS SURFACE OF UNDERSTANDING: Meditations Po

DAY: 68/100

Sylvia Plath: “"BREAKING THE ROOTLESS SURFACE OF UNDERSTANDING: Meditations Post-Death”“


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DAY: 57/100 Dr Steven M. Hoefflin: “Measure Twice, Cut Once: and Other Simple Rules that Shape

DAY: 57/100

Dr Steven M. Hoefflin: “Measure Twice, Cut Once: and Other Simple Rules that Shape the Faces of the Stars”


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DAY: 94/100 Sir David Attenborough: "DON’T JUST LOOK UP, LOOK DOWN! A modest proposal to

DAY: 94/100

Sir David Attenborough: "DON’T JUST LOOK UP, LOOK DOWN! A modest proposal to shift exploration funding from the space program to the depths of our great oceans"


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DAY: 93/100 Richard Branson: “How I Built a Rocketship for Every Boy and Every Girl That Ever

DAY: 93/100

Richard Branson: “How I Built a Rocketship for Every Boy and Every Girl That Ever Wanted One Because it was the Right Thing to Do”


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DAY: 91/100 Carl Sagan: “Everything Amazing About the Universe is Inside of You, and the Two a

DAY: 91/100

Carl Sagan: “Everything Amazing About the Universe is Inside of You, and the Two are Inseparable”


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DAY: 90/100 Andy Warhol: “Enticing Capital: A Semi-Critical Guide to the Economics of Art and

DAY: 90/100

Andy Warhol: “Enticing Capital: A Semi-Critical Guide to the Economics of Art and Culture”


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DAY: 89/100 Sir Ken Robinson: "If We Paid Our Teachers What We Pay Our Celebrities, Maybe One D

DAY: 89/100

Sir Ken Robinson: "If We Paid Our Teachers What We Pay Our Celebrities, Maybe One Day We’d Be Smart Enough to ActuallyKnow Better…The Simple Arithmetic that Will Save Our Education Systems & That Ensure Future Generations Never have to Face the Anesthetizing Industrialization of Schools Ever, Ever Again"


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DAY: 87/100 Joe Rogan: "LIKE GOLD DUST THROUGH YOUR FINGERS: Thoughts on Dimethyltryptamine, Lo

DAY: 87/100

Joe Rogan: "LIKE GOLD DUST THROUGH YOUR FINGERS: Thoughts on Dimethyltryptamine, Love, and Being"


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DAY: 85/100 Lance Armstrong: "YOU MIGHT HAVE DONE IT TOO: On Being Erased From One History and

DAY: 85/100

Lance Armstrong: "YOU MIGHT HAVE DONE IT TOO: On Being Erased From One History and Added to Another"


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DAY: 81/100 Alice Munro: “BLACK FLIES & FIDDLEHEADS: A travel companion to the best and wo

DAY: 81/100

Alice Munro: “BLACK FLIES & FIDDLEHEADS: A travel companion to the best and worst small towns in Ontario and all they have to offer”


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DAY: 80/100 Hunter S. Thompson: “There’s Just One Cure for Death Fear: A journey into th

DAY: 80/100

Hunter S. Thompson: “There’s Just One Cure for Death Fear: A journey into the seething heart of choice”


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DAY: 79/100 George Takei: “FINALLY!: A definitive chronicle of the ascent to lgbt equality and

DAY: 79/100

George Takei: “FINALLY!: A definitive chronicle of the ascent to lgbt equality and how the world’s most incredibledouchebags came to their senses one by one”


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