#racial justice
Plume got LOUDR @ Tumblr
WHO THEY ARE:
Plume offers safe, convenient, gender-affirming health care services for trans people, by trans people.
WHAT WE DID:
On May 26, 2021, Plume took over Tumblr dashboards with the below image. The TSD linked Tumblr users to Plume’s HRT Access Fundpage. From here, users could choose to donate to or apply for the fund, which provides 12 months of free gender-affirming care, including the cost of medications, for trans folks seeking gender-affirming hormone therapy (GAHT).
Check out @getplume’sTumblr blog
Black Lives Matter got LOUDR @ Tumblr
WHO THEY ARE:
Black Lives Matter, and black lives are threatened every day by violence inflicted on Black communities. Black Lives Matter Global Network Foundation, Inc. is an organization dedicated to eradicating white supremacy and building local power within Black communities.
WHAT WE DID:
✊ On January 3, 2021, Black Lives Matter PAC and the Working Families Party took over the Tumblr dash with an ask for users to volunteer to make calls and mobilize voters in Georgia:
✊ On October 26, 2020, with just one week until the election, we wrapped up our #make2020countcampaign with Tumblr’s very FIRST video Dashboard Takeover; donated to Black Lives Matter. Check out the moving video below:
Check out @blacklivesmatter’sTumblr blog
Get LOUDR @ Tumblr
On December 1st, we announced our in-kind ad donation program, LOUDR. With the launch of this program, Tumblr will be donating 10% of our top ad inventory units to advocacy organizations. LOUDR is an alliance dedicated to amplifying marginalized voices. The program will be primarily dedicated to supporting BIPOC-led and -focused organizations. We will also leverage this program to support Tumblr’s long-standing social justice priorities of racial justice, mental health, and equity.
How did the name “LOUDR” come about?
The focus of this program is AMPLIFICATION — to amplify is to “make louder,” or in this case, LOUDR.
Who is eligible?
Organizations that:
- serve/support BIPOC communities
- are BIPOC led
- align with Tumblr’s focus areas of racial injustice, mental health or LGBTQIA+ equity and causes.
So how does an organization apply?
Simply apply here or email us at [email protected] with the following information:
- Your organization’s name, mission, and website
- The message or campaign you’d like to promote
- Preferred timing of the campaign
What will qualifying organizations receive?
In short, a complete ad campaign via Tumblr’s premiere ad unit. The unit allows organizations to:
- drive awareness
- highlight the organization’s story and purpose
- promote an upcoming or current campaign
- amplify donation opportunities
Not a nonprofit but want to do your part?
Great! Follow the steps below:
- Reblog this post
- Share this information with a friend
Follow@GetLOUDRfor more information.
Because of racism, far more people of color are in prison than white people - but most of the US prison population are held at the state and local level.
While federal criminal justice reform is also important, reforms in your state can have a huge impact in people’s lives. And because state legislators hear less often from their constituents, your voice could have more of an impact for a more fair, less racist criminal justice system!
Here’s your script: “Hi, my name is [Your Name] and I’m calling from [Your Zip Code]. I’m calling because I’m extremely concerned about racism in our criminal justice system, and I think our state should act so that no one is treated unfairly because of their race.
I hope [Senator/Representative So-and-So] will support reforms such as reducing mandatory minimum sentences, reducing sentences for non-violent drug crimes, and passing alternatives to incarceration. Thank you!”
The murder of George Floyd in Minneapolis has sparked widespread protests against police violence towards black people. No matter where you live, you can call on your local police department to enact policies that prevent this kind of violence!
Two policies that make a difference are the use of body cameras - which must be turned on as soon as police are responding to a call - and evidence-based de-escalation training. Your city or state police force may already have these policies in place, or they might need pressure from the community to enact them.
Here’s your script: “Hi, my name is [Your Name] and I’m calling from [Your Zip Code]. I’m calling to ask if our police department uses body cameras and provides de-escalation training to prevent police violence.
[if yes]: Glad to hear it! I hope the police department will make preventing police violence a top priority. Thank you.
[if no]: The death of George Floyd in Minneapolis shows that police violence is an urgent problem for this country, and we need policies that reflect that so that officers know they’ll be held accountable. I urge the police department to start using body cameras, and to require evidence-based de-escalation training for all officers.”
Want to do more after you’ve called? Ask three friends or family members to call, too. The more leaders hear from the community, the more likely they are to act!
And watch this space - I’ll be sharing more ways to use your voice for racial justice as the week continues!