#the district
Glad to see it this empty and also not surprised that no one wants to attend this event while Trump is in office. #bringbackbarack #BBB
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Destination D.C. recently rolled out a campaign during the government shutdown trying to get tourists informed on the status of D.C. They heard a lot of people were canceling their trips to the district because they thought everything would be shutdown with the government. Au contraire! Looks like D.C. is open for business..
http://www.youtube.com/watch?v=GQh-10FjTO8
Overall I thought it was a clever reactive technique, especially because I think it has potential to go beyond the shutdown and work toward building D.C. as a brand. In a way, they are saying D.C. is more than just government (a stereotype that TV shows like Homeland and Scandal definitely perpetuate).
But I think they could’ve done better- Why not move away from the government for a minute and highlight the beauty of D.C. during the day or night. What I would do is make a campaign centered around D.C. All Day and D.C. All Night… Because we can have fun after midnight too :)
Check out my video below, think of it as a teaser to a whole campaign centered around the day-to-night scenes D.C. captures.
