#70s fashion

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Tina Turner performing in a sequined, flame dress with a feather attachment (1978)

- Costume designer: Bob Mackie

Ad for Charlie’s Girls. Seventeen. August 1971.

Ad for Charlie’s Girls. 

Seventeen. August 1971.


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Dash and dazzle and all out fashion energy. Janice Dickinson by Avedon. Vogue. July 1978.

Dash and dazzle and all out fashion energy. 

Janice Dickinson by Avedon. 

Vogue. July 1978.


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Introducing Primizia for Maidenform. The pick of Italy’s delicious new crop of underthings. Co

Introducing Primizia for Maidenform. The pick of Italy’s delicious new crop of underthings. 

Cosmopolitan. August 1979.


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Please pick the flowers! Lilly Pulitzer. Vogue. August 1, 1971.Lilly Pulitzer is known as the Queen

Please pick the flowers! 

Lilly Pulitzer. 

Vogue. August 1, 1971.

Lilly Pulitzer is known as the Queen of Prep, and is synonymous with bright floral prints. The funny thing is, the brand was pretty much started as a fluke. Being that the Pulitzers owned citrus groves in Florida, they opened a juice stand in Palm Beach. Squeezing oranges created a mess, so she made a dress to mask it with the printed fabric that the brand is known for. With so many compliments on the dress, she made some for sale at the stand, and soon the dresses would be far more successful than the juice. It also didn’t hurt that one famous former classmate of Lilly’s, Jackie Kennedy Onassis was photographed in her creations, which escalated the brand’s popularity among the socialite set. 


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