#automotive design

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 Hans Erni, ink on glassine paper, ca. 1935, private collection, © Hans Erni Estate.Hans Erni (1909–

Hans Erni, ink on glassine paper, ca. 1935, private collection, © Hans Erni Estate.

Hans Erni (1909–2015) designed this drawing for his friend Paul Jaray. He used this schematic representation of laminar and turbulent flow in several publications. Paul Jaray (1889–1974) was the first and most important pioneer of aerodynamics for automobiles. Via Nero


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Advertising brochure for the design classic Citroen DS 19, 1957.Advertising brochure for the design classic Citroen DS 19, 1957.Advertising brochure for the design classic Citroen DS 19, 1957.Advertising brochure for the design classic Citroen DS 19, 1957.Advertising brochure for the design classic Citroen DS 19, 1957.Advertising brochure for the design classic Citroen DS 19, 1957.

Advertising brochure for the design classic Citroen DS 19, 1957.


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Foldable Somerset Bike with Oval-Shaped Frame

Foldable Somerset Bike with Oval-Shaped Frame


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2017 Ferrari GTC4 Lusso

2017 Ferrari GTC4 Lusso


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36/28 Postale Bike by Paolo de Giusti

36/28 Postale Bike by Paolo de Giusti


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Gorgeous BMW Landspeeder by Revival Cycles

Gorgeous BMW Landspeeder by Revival Cycles


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Elegant Electric Bike “Piaggio Wi-Bike”

Elegant Electric Bike “Piaggio Wi-Bike”


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Fully Functioning 3D Printed Stainless Steel Bike

Fully Functioning 3D Printed Stainless Steel Bike


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2018 | Nissan GT-R50 by ItalDesign | Renders by Marcus Quach | Source: 1 and 22018 | Nissan GT-R50 by ItalDesign | Renders by Marcus Quach | Source: 1 and 22018 | Nissan GT-R50 by ItalDesign | Renders by Marcus Quach | Source: 1 and 22018 | Nissan GT-R50 by ItalDesign | Renders by Marcus Quach | Source: 1 and 22018 | Nissan GT-R50 by ItalDesign | Renders by Marcus Quach | Source: 1 and 2

2018 | Nissan GT-R50 byItalDesign | Renders by Marcus Quach|Source:1and2


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Yes, there’s a big scare of the upcoming years where automation will be the protagonist of the next industrial revolution. AI and labor simplification are going to shift the way we value production through the markets and how we understand modern capitalism.

The next years will be characterized by the 5G network advancing which will pull a whole new line of smart devices onto production, and therefore onto sale with their relative marketing and digital content sale through the web, press, and television. This alone will spark new interest in the next major change society will face towards the technological front.

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5G network will unfold the potential of remote business opportunities.


But what’s next? After smartphones and similar we will see more automation in terms of car manufacturing, which doesn’t directly mean self-driving cars invading the streets, but more electronic components being manufactured and installed into our cars driving us to work. Phone features will be heavily integrated into car systems. 

We shouldn’t be surprised if our next car will be ready for McDonald’s drive-through payments just like our transponder when paying to ride certain highways. The vehicle of tomorrow is based on our current behavior we develop thanks to the smartphone in our hands.

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AI will manage our behavior when they will govern payments through cars. 


Augmented reality is already playing it’s part with enriched User Interfaces which provide a better User Experience. Cars interiors are becoming futuristic for the need to implement new-found technology and to put it to good use, but also to market it so automakers can develop new standards.

Brands will invest into the car industry to propose custom solutions to make vehicles original. Your next car interior will feature patterns nobody else will have, thus making the brand experience more unique and long-lasting. Here 3D printing of different kinds will help making this into a reality to the point even local artisan shops will have their impact.

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Individualism will be the key element in the next market change towards Industry 4.0

But what does it mean? It means we will have very soon a different approach on our product creation. We are going to upset the very fabric of how we understand social behavior in the first place; thus we will have to deal with a shift in the way individuals in the workplace interact between.

Industry 4.0 is going to reshape market habits all the way to our simple daily interaction, creating new behavior with the prospect of a new set of rules for society to absorb. The next decade will be about the user and a tailored marketing experience to fit his/her needs.

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