#the roots project
“When we deny women and girls representation, we put them in ever smaller boxes,” she wrote. “And when we limit their potential, we limit the potential of our culture as a whole. When we limit the contributions of half our society, we cut our potential in two.”
THERE’S THIS PERVASIVE NOTION THAT WHITE MALE IS THE, LIKE, THE BASIC MODEL HUMAN AND ANYTHING NOT WHITE MALE IS A VARIANT EDITION
She added, “If superheroes are meant to reflect the best of us, they should reflect the best of all of us, especially as that message can become confusing, and we can internalize the idea that heterosexual white males are the best of us.”
“Books transmit values. They explore our common humanity. What is the message when some children are not represented in those books? Where are the future white personnel managers going to get their ideas of people of color? Where are the future white loan officers and future white politicians going to get their knowledge of people of color? Where are black children going to get a sense of who they are and what they can be?”
“Motivated by a strong desire to show that "average is beautiful,” Lamm has decided to make his designs come to life with a doll called “Lammily.”
Lamm decided to take matters into his own hands after being bombarded with questions about where to buy a Barbie of normal size. The entreprenuer is offering prototypes of his toy to the first people to donate to his CrowdtiltOpen campaign, but his plan is to eventually be able to distribute the doll widely online and in retail. The longer term vision also includes embracing diversity by creating dolls with different ethnic backgrounds and body types.
The trend towards heavier sexualization of girls’ toys may have finally reached a tipping point with consumers. There’s a clear demand for toys that are realistic and appropriate for young girls, and many parents, if they knew there was an option, would buy them.
We’re seeing incredible momentum in the toy industry, and its not unrealistic to think that soon the empowerment of girls won’t be something companies even have to think about anymore. It will be automatic. But until then, Lammily will most certainly do.“