#social impact
I wore a t-shirt and some wide-legged pants today. This is a totally normal outfit formula for me. I’ve worn minor variations on this outfit several times a week for three months. I get occasional compliments on it, especially if I’m wearing a particularly cute top.
Today, I received six compliments on it in three hours. Many quite effuse and gushing.
What’s the difference?
I wore makeup today. I was expecting to be photographed, which is basically the only situation in which I will wear makeup. It wasn’t a lot of makeup. A little concealer, a little eyeliner and mascara, a little blush. It’s barely noticeable that I’m even wearing makeup.
But it was enough.
When we say wearing makeup isn’t a choice you make “for yourself,” it’s conditioned into you via social approval/disapproval, this is what we mean. Nobody complimented my makeup, they complimented my outfit. If I didn’t already know how this works, I might never have made the connection. But that’s how this works. It’s insidious. “I just feel more confident when I wear makeup!” No, other people reward you in subtle ways when you wear makeup.
And I don’t blame the people who commented. It’s not like they’re all in on some conspiracy to make me wear makeup more often. They just noticed that I looked unusually “nice,” and wanted to say something nice about it. They probably didn’t even notice that the makeup was what was different.
But the message was loud and clear - people like my appearance more when I wear makeup. People are nicer to me when I wear makeup. People go out of their way to say nice things to me when I wear makeup.
Nobody is immune to that. I certainly am not immune to that.
Protected: For Earth Day, the why in Manuma
I realized recently that my fashion schooling was punctuated by several significant events– disasters, really– that mark the intersections of my values system as a citizen of the world and as a fashion designer. They were landmarks on the map that lead to me to build Manuma.
People, Planet
I started classes at Parsons in Manhattan in September, 2011.…
Awesome to see our FRDM® business platform featured in this Virgin blog.
Whether you’re B2C or B2B, your 2014 marketing strategy definitely needs to include social media. I think everyone knows this, but there are so many networks out there - how do you know which ones to use? This chart from CMO.com brilliantly breaks down the top social networks and how they can benefit your brand:
This guide lists 4 major benefits: SEO, Brand Awareness, Customer Communication, & Traffic Generation. At the beginning of the year, Google changed its author ranking to give more value to social media posts. If there is only one reason you should be using social media for business, it’s for SEO. The more likes, shares and comments on a post, the more Google recognizes it as valuable content. Instagram is the exception, because it’s a mobile app and its posts don’t appear in search results. However, Instragram is great for the second category: Brand Awareness.
Whether you have 1 million or 100 followers, people are going to see you on their social networks one way or another. There are hundreds of reports out there that prove there are billions of people using social media daily! Get your name out there and start engaging.
Engaging on social networks leads to Customer Communication. Traditional marketing techniques involves shouting our message to our customers, then the conversation ends. They can’t respond. Social media makes direct feedback possible. Listen to what your customers are saying, help them with problems, give great customer service, reward them for their loyalty, and connect with them on a personal level.
Now that you’re in search results, people recognize your brand, and you have built relationships with your community, it’s time to get click-throughs. The best networks for clicks are Twitter, Facebook and Pinterest. Know what networks work best for Traffic Generation, and start sharing links! But don’t limit your efforts. Get creative! And happy networking :)
Get LOUDR @ Tumblr
On December 1st, we announced our in-kind ad donation program, LOUDR. With the launch of this program, Tumblr will be donating 10% of our top ad inventory units to advocacy organizations. LOUDR is an alliance dedicated to amplifying marginalized voices. The program will be primarily dedicated to supporting BIPOC-led and -focused organizations. We will also leverage this program to support Tumblr’s long-standing social justice priorities of racial justice, mental health, and equity.
How did the name “LOUDR” come about?
The focus of this program is AMPLIFICATION — to amplify is to “make louder,” or in this case, LOUDR.
Who is eligible?
Organizations that:
- serve/support BIPOC communities
- are BIPOC led
- align with Tumblr’s focus areas of racial injustice, mental health or LGBTQIA+ equity and causes.
So how does an organization apply?
Simply apply here or email us at [email protected] with the following information:
- Your organization’s name, mission, and website
- The message or campaign you’d like to promote
- Preferred timing of the campaign
What will qualifying organizations receive?
In short, a complete ad campaign via Tumblr’s premiere ad unit. The unit allows organizations to:
- drive awareness
- highlight the organization’s story and purpose
- promote an upcoming or current campaign
- amplify donation opportunities
Not a nonprofit but want to do your part?
Great! Follow the steps below:
- Reblog this post
- Share this information with a friend
Follow@GetLOUDRfor more information.