#vintage ads
Fêtes D'Aviation. 1911. Goth.
47 ¼ x 63 in./120 x 160 cm
Practically the mirror image of Le Petit Parisien’s poster for the Paris-Madrid race, we are here offered the skyline of the small town of Le Puy. The text below advertises a rivalry between Jules Vedrines (who would become the first pilot to break 100 mph the following year) and the Peruvian Juan Bielovucic Cavalié (the second aviator to make it across the Alps).
Available at auction February 25, 2018.
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Grand Prix d'Aviation. 1912. Ernest Louis Lessieux.
28 3/8 x 40 ¾ in./72 x 103.5 cm
Military men look on, skeptically and thoughtfully, as a ground crew struggles to manage a Blériot XXVII on the turf outside Angers. This was “the first contest to show the extent to which the aeroplane could be depended upon as an instrument of war” (Looping the Loop, p. 83). In the actual competition, an early summer date proved unwise as terrible rains and winds descended upon the course. Just before the event was postponed, however, Roland Garros landed his Deperdussin “Demoiselle,” winning the event to the consternation of the other 34 pilots who hadn’t been able to compete. “‘It was a moving, at times agonizing, demonstration,’ reported Le Matin. ‘The most marvelous show of valor in aviation,’ chimed in writer Jacques Mortane. The exploit of Garros against a fierce wind had placed him ahead of all the pilots in the world” (p.83).
Available at auction February 25, 2018.
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Grand Sport. 1925. A. M. Cassandre.
23 ¾ x 31 ½ in./60.3 x 80 cm
“Clothes make the man.” Cassandre might have been meditating on this old adage while formulating his approach for this Grand Sport poster. The cap, “the champion’s choice” on offer, is detailed with loving realism, every fold and curve supple and tactile. It sits on the head of a Cubist abstraction: one that faces both straight-on and “cocked-to-the-right,” redolent of Oskar Schlemmer and Picasso (Brown & Reinhold, p. 13). As such, it stands with the best works of Cassandre, which find the most elegant and efficient way of communicating two or more (sometimes subversive) ideas in a single image.
Available at auction February 25, 2018.
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MOUNTAIN DEW & TACO BELL.
By Trey Trimble
“Nowhere Man” - @bkcollage
“Disconnected” - @bkcollage
“Self-Projection” - @bkcollage
Quiet, Clean-Burning, Velvet Smooth Performance…
Velvet Gasolines, British American Oil Company, 1958
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1966 Hertz car rental ad. During that time, Hertz offered the Chevrolet Corvette Stingray in their rental line-up. Merry Christmas!
